The former MTV VJ and style maven chats with us about fashion, having it all, and what's coming next.
-Diana Denza, BettyConfidential.com
Daisy Fuentes gained public acclaim as the first Latina VJ for MTV and continues to break ground in the fashion world. Currently, she helms a Kohl's line that rakes in hundreds of millions in profits each year and is working hard to make her second Mercedes-Benz Fashion Week show a huge success. We caught up with Fuentes about her fashion empire, her upcoming spring/summer 2013 line, and what should be in our closets right now.
Betty Confidential: What do you have planned next for your Kohl's collection?
Daisy Fuentes: My Kohl's line started very slowly, so I'm taking my time in terms of adding new categories and expanding. I want to make sure that our customers will love any new additions!
BC: How involved are you in the creative process?
DF: Everything creative goes through me. I have a great design team, one that I fully trust. But I'm directly involved in the DNA of the brand. I'm making decisions from the very beginning to when the items hit shelves.
BC: What were some of your design inspirations for your Mercedes Benz Fashion Week show on September 12, 2012?
DF: For the spring/summer 2013 show, my inspiration was the Spanish gypsy trend. It's a combination of youthfulness and a hippie-chic attitude.
BC: What are your favorite pieces from the line?
DF: Definitely the maxi dresses. I love the paisley prints and rich, bold colors.
BC: Can women wear the trend in fall and winter?
DF: Yes, of course! Pair your maxi skirt or dress with a chunky, cozy sweater, booties, and a scarf. As long as the colors aren't too summery, you can wear this trend through the colder months.
BC: What's on your fashion must-have list right now?
DF: For me, fall is about tailored jackets, boots, coats, and weekend-ready cable knits. My go-to colors are natural tones, safari, and of course, black.
BC: This is your second show at Mercedes Benz Fashion Week. What does it take to put together a show?
DF: It takes a freaking village! Putting together a show is like piecing together a massive puzzle. Luckily, Style360 is an enormous help with production and our marketing team is brilliant. Trust is the vital element here and I've never doubted my team.
BC: What's the most fun part about it?
DF: Would you believe me if I told you that I find the whole process fun? Yes, there's pressure, and as crazy as it may be, I'm doing it for myself and for the people I love. It's a wonderful feeling when family members, friends, and business partners get to enjoy the finished show.
BC: Who are the women who've inspired you?
DF: Strong women like Anna Wintour, who's the most brilliant woman in fashion. And of courseOprah Winfrey and Ellen DeGeneres, because they broke some major barriers.
BC: What else do you have in the works?
DF: I'm looking to get a TV project off the ground, so watch out for that. I'm also planning a birthday trip. I have no idea where I'm going yet, but two of my favorite places in the world are St. Barts and Aspen.
BC: You've dabbled in everything from book-writing to VJ'ing. What would you tell women who want it all?
DF: You can't have it all, but you can have it all--one bit at a time. When you try to do too much at once, it all falls through. Stay focused on your goals, but not so much that you miss opportunities in different areas. Sometimes, life has bigger dreams for you than you do, so don't be afraid to take a chance!
Diana Denza is a regular contributor to BettyConfidential.
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