David Beckham Bodywear for H&M

David Beckham sure knows how to sell underwear.The latest H&M collaboration has us very excited, even though we won't be buying the garments for ourselves. You see, this morning we were greeted with this photo (at left) of David Beckham showing off his new underwear collection. And we fell in love.

While we may scoop up a few items for the men in our life, it's hard to imagine anyone looking as good in them as the British soccer star himself. So here we are, drooling over the press photos. Let's look a little longer, shall we?

"Working with a team has always been a key part of my life and I found that to be the same when developing this range," Beckham said in a press statement. "Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."

A David Beckham for H&M henley shirt. He can't be bare-chested all the time!
We're sure the gay ones are! As for heterosexuals, we're not sure how they'll feel about wearing Beckham undies, but the basic pieces do look incredibly comfortable. The nine-piece line ranges in price from $12.95 for briefs, $14.95 for boxers, boxer briefs, trunks, tees, and tanks, and $29.95 for henleys, pajama pants, and long johns. Garments are available in black, white, and gray.

Interested in more than just ogling the campaign photos? The David Beckham Bodywear collection will be available February 2 and 1,800 H&M stores worldwide (and online in countries with access to their e-commerce) with future collections to come.

Related links:
David Beckham Goes Undercover
H&M launching "Dragon Tattoo" clothing line
Exclusive: David Beckham on raising kids