By Tracey Lomrantz, Glamour magazine
File this under some of the best fashion news we've heard in ages: Derek Lam is teaming up with eBay to design an affordable clothing collection--and he's "crowdsourcing" prospective pieces to find out which ones you like best!
Details are still scarce, but we got a press release yesterday afternoon saying that Lam will "introduce an original collection to be sold exclusively on eBay, the world's largest online marketplace and a leading U.S. destination for fashion. Lam will leverage eBay's global community of more than 93 million by crowdsourcing prospective pieces, with the collective consumer voice determining which are produced for the final exclusive collection." In other words, YOU get to decide which items actually go into production! "Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment," Lam said in the press release. "eBay's technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire."
The collection will make its debut in February 2011 during New York Fashion Week, and then shoppers (that's us!) will have a chance to vote on their favorites at eBay.com. The winning pieces will be available for spring 2011 at "accessible, fixed price points," which we're really hoping means under $100.
So, in short: You get to tell Derek Lam what you want to buy--and save serious cash on designer duds! Sounds like a win-win to us...how about you? Discuss!
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Photo Credit: WWD