The popularity of high-end Designers collaborating with fashion chains continues to grow. It's the perfect way to bring affordable couture to the masses and this season, it's Macy's turn to unveil an unexpected yet exciting partnership. The retail brand recently announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer's contemporary fashion 'Impulse' department. Launched in February 2011 with Kinder Aggugini, the series has been developed in collaboration with celebrated designers from around the globe. Rotating onto the floor every few months, each capsule offers limited-edition women's apparel pieces reminiscent of the designer's signature style.
Matthew Williamson for Macy's
Williamson's collection will include dresses, tops, scarves and unique leather and suede pieces that look authentically Matthew Williamson, all at an affordable price.
The collection will illustrate a bohemian mood full of color and print that is irresistible to the eye. Deeply reflecting Matthew's signature style, the line fuses sophisticated separates and collectible 70s-inspired dresses priced on average from $50 - $120, with specialty pieces selling up to $300. Key items will include bold, graphic animal inspired print and embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers, all with Matthew's iconic styling.
"Matthew's creations are seductive and sophisticated, yet unconventional," said Nicole Fischelis, Macy's Group Vice President and Fashion Director. "He's taken what's best from his runway collection and infused it into his creation for Macy's. His use of fabric manipulation and amazing color and print will take you on an adventure to an exotic location full of life, reminiscent of the 70s disco era."
Dree Hemingway models Matthew Williamson's Designs for Macy's
One thing's for sure, based on the teasers we've seen, we can't wait to get our hands on the full collection. What do you think? Are you as excited for this collaboration?