Julia Roberts in Eat, Pray, LoveElizabeth Gilbert's memoir Eat, Pray, Love may be about how she found herself when she pared down to life's basics, but that hasn't prevented the film version starring Julia Roberts from spurring a merchfest.
Jewelry line Dogeared is selling necklaces inspired by the book, and Me & Ro made necklaces, bracelets and rings embossed with the title. Meanwhile, Sony tapped Fresh to create a trio of eponymous eaux de parfum, Como Hotels and Resorts is doing themed itineraries ("Eat" in Thailand, "Pray" in Bhutan and "Love" in Bali), and a slew of other synergistic products are reportedly in the works.
Certainly nothing beats the merch onslaught from SATC 2. What do you think of the latest movie-merch tie ins? Does it make you want to see these chick-flicks more-or less?
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