Yes, you can follow your dream and become a star!
- Faye Brennan, BettyConfidential.com
Celebrities aren't the only ones who start trends in fashion and beauty - the average girl can do it, too. Emily Schuman shared her unique sense of style to the world, and the world listened!.
This 27-year-old, LA-native's full-time job involves snapping photos of her chic, personal style and blogging about it on Cupcakes and Cashmere. Hundreds of loyal readers check her site daily to see and copy what her picks. Coach and other major fashion labels realized Emily's trendsetting power, and gave her amazing opportunities including designing her very own signature Coach bag, Emily's Satchel ($498, coach.com), which debuted this past May.
We asked Emily for some of the secrets to being such a successful trendsetter. Read on to for her tips on becoming a style star.
Although Emily has a big fan base now, she started out much like any other blogger. "Cupcakes and Cashmere started out as something that I did primarily for myself and it eventually morphed into what I do full-time," she says. "My following is an amazing perk, but it didn't happen overnight. I wrote daily for months without anybody even knowing about my blog. Eventually, through word of mouth, I started to gain followers."
Stay true to your self.
Although the fashion world is always hunting for the latest trend, Emily stays in the game by sticking to what she likes best. "I don't typically pay attention to trends. Instead, I wear what flatters my body most and makes me happy. I would say my style is feminine and simple, so this summer, I'm wearing a ton of stripes, nude wedges, oversized clutches, white dresses and wide belts."
Find out what works for you.
When picking out the outfits she models on Cupcakes and Cashmere (her boyfriend doubles as her photographer), Emily has found that working from the bottom, up helps. "I create my outfits based on the shoes that I want to wear and then just add from there - whether it's a girly dress or some skinny jeans and a striped top."
Fake it till you make it.
Her ensembles are highly covetable, yet Emily isn't always dressed head-to-toe in expensive designer labels. In fact, she'll regularly rock pieces from Forever21, Topshop, and H&M. She suggests spending money on one quality item, and "the rest of your outfit can be less than $10," she says. "I like to invest in a good bag because you can always tell the difference in high quality leather. When looking for affordable pieces, I pay attention to the fit and details like the lining, zippers, hemlines, etc. As long as everything fits you well, nobody will know if you bought it for close to nothing!"
Always look for inspiration.
Just like her readers, Emily often looks to other fashion blogs for new style ideas. "I look to The Cherry Blossom Girl , Jak & Jil, and Stockholm Street Style for inspiration," Emily admits. With so many great, like-minded fashionistas out there, you're bound to come across a few that inspire you. Who knows, they could even be looking to you for some fashion sense.
Here are three of our favorite looks for summer, and how to get them yourself:
Express White Ruffled Cotton Viole Dress ($48.65, express.com)
Emily's Satchel for Coach ($498, coach.com)
N.Y.L.A. Mensae Platform Bootie in brown ($99.95, nordstrom.com)
Gunmetal Chain Body Harness ($55, etsy.com)
Read Get Amanda Seyfried's Look For Less
J. Crew Selvedge Chambray Shirt ($98, jcrew.com)
Anthropologie Flushed Beauty Headband ($32, anthropologie.com)
Old Navy Women's Contoured Sunglasses ($8, oldnavy.com)
Arden B. Knit Lace Mini Skirt ($49, ardenb.com)
Forever21 Pyramid Trim Leatherette Tote ($21.80, forever21.com)
Charles David Women's Sophomore Platform Oxford ($151.22, endless.com)
Levi's Slouchy Oversized T-Shirt ($42.27, asos.com)
Topshop Painted Stripe Skirt ($65, topshop.com)
Forever21 Signature Satin Bow Headband ($4.80, forever21.com)
Wet Seal Basic Platform Pump in yellow ($26.50, wetseal.com)
Tell us: What do you think about Emily's style? Would you blog about your own fashion sense?
Faye Brennan is assistant editor at BettyConfidential.
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