"Fashion Hazard": The New Runway Action Video Game for Girls

Move over, Diner Dash -- there's a new girl game on the market. "Fashion Hazard" is an arcade-style video game for the iPad and iPhone that lets gamers choose a fashion model avatar and then guide her down an action-packed runway, dodging obstacles like red paint, flying lattes, and other antagonistic models. No surprise that the game was created by Interactive Product Group, a part of Conde Nast, the media giant that publishes "Vogue," "Glamour," and "GQ."

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The game was influenced by "Temple Run," a fast-paced, Indiana Jones-esque chase through an ancient temple. "Fashion Hazard" is similar, only a catwalk replaces the temple paths. It's being introduced as a sort of antidote to the typical video games for girls that are all about running a cupcake store or dressing up dolls. "Fashion Hazard" is clearly trying to make the statement that girls like action, too, and arcade-style games are not just for boys.

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But, even though this video game is filled with action … it's still girly action. Is dodging lattes or models really any different than baking a cake? Is this game just perpetuating girly stereotypes? We're thinking if a girl loves the thrill of action and simulated danger that a "Temple Run" type game provides, dodging coffee cups might be a bit of a letdown.


What do you think?
Is "Fashion Hazard" a progressive video game for girls or just more of the same?


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