French Elle Article's Racist Remarks Sparks Boycott

Piper Weiss


The original post on French Elle, which has since been removed from the site.
The original post on French Elle, which has since been removed from the site.

If a fashion writer for French Elle is to be believed -and she is not- African-Americans weren't stylish until the Obama family came into office.

"For the first time, the chic has become a plausible option for a community so far pegged [only] to its street wear codes," writes Nathalie Dolivo in a post translated from the magazine's website titled 'Black Fashion Power.'

If the sweeping stereotyping and flat-out ignorance weren't already offensive, Dolivo goes on to explain why the so-called Obama renaissance of style is so "chic." According to her assessment, it embraces "white codes" while still making what she calls "a bourgeois ethnic reference (a batik-printed turban/robe, a shell necklace, a 'créole de rappeur') reminiscent [of] the roots."

Read more about recent controversial fashion magazine articles

The reaction from commenters after the post went up was nothing short of outrage. One reader put the author straight: "How, in 2012, in a France where there are at least three million blacks and mixed people, can you write such nonsense? You are too kind when you write that in 2012 we have incorporated the white codes … what do you think, in 2011, we dressed in hay and burlap bags?"Another wrote: "You really think we waited until the Obama's to know style and let go of our 'street wear' proclivities?"

The disturbing blog post has since been removed from Elle's website but the firestorm is just getting warmed up.

Fellow fashion writers are taking a stand against the writer's message.The Cut's Alex Reesdescribes the post as "misguided and prejudiced." Sarah Nicole Prickett ofCanada's Fashion Magazinelabels the article itself a "white supremacist."

"We are not one monolithic group to be written about like zoo animals," admonishes Fashion Bomb Daily's Clair Sulmers.

It hasn't helped that French Elle has yet to apologize for offending readers.


As of now, the above image of a blush brush and a pink-powdered '404' appears in place of the original story. Somehow, this superficial error message and the oversized "oups!" makes the original story harder to forget.

On Thursday, aFacebook grouplaunched calling for a boycott of French Elle."Say stop in order to not let the press, media etc.... publish such horror without apologizing," reads (in translation) the site's appeal.

More controversy: lack of diversity on the runway sparks outrage

But apologies don't undo the growing list of race-based offenses in European fashion magazines. There was Italian Vogue's trend piece on so-called "slavery earrings" and their fashion spread of a model in blackface. Just last month the Dutch magazine Jackie published a racial slur in a profile of Rihanna.

Is history getting lost in translation or is Europe's high fashion scene splintered with racism? The Root's Claudio E. Cabrera offers an interesting perspective. He wonders "if the racial insensitivity that many blacks encounter in Europe has something to do with these countries never having had a civil rights movement." He goes on to offer some advice for publishers overseas: "Try truly diversifying your staffs, followed by some intensive diversity training."

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Italian Vogue apologizes for slavery trend piece