Google transformed the cavernous Skylight Studios into a sprawling playground complete with grass lawns, shopping terminals, acrobats swinging overhead on rings, and a giant chessboard-all to celebrate their new online shopping space, boutiques.com. There to congratulate the tech behemoths as they sidestepped into the fashion space were Mary-Kate
and Ashley Olsen, Alexa Chung, Iman, Isaac Mizrahi, Georgina Chapman, Tory Burch,
and recent Vogue
cover girl Carey Mulligan
, who is moonlighting as a boutique owner by curating some of her favorite looks of the season on the new Web site.