Just throwing this out there, Justin Bieber. I don't want to alarm you or your army of fans. But choosing to be the latest Proactiv spokesperson may have consequences.
Consider the evidence:
Exhibit A: Britney Spears. In 2003, the pop star was on top of the world, with a starring role on the big screen, a grammy and a record that sold 10 million copies world wide. Nothing could bring her down, not even a little pimple. That's what she said. On the Proactiv commercial. Months later, she's marrying Jason Alexander in Vegas--the first in a series of public foibles that suggested fame was getting to her still-unshaven head. By the end of that year she's married to K-Fed, pregnant with his child and facing one of the hardest-hitting downward career sprirals in recent history.
Exhibit B: Jessica Simpson. She carried the torch of zit zapper in 2007. It wasn't long after that her movie "Major Movie Star" was released straight to DVD.
Exhibit C: Avril Lavigne. Let's be honest, the Candian singer had nothing to lose by January of 2010 when she appeared in a commercial for the product. She'd already had a failed marriage and an ailing music career on her resume. But with the commercial on air, she returned to the studio to record a new album, set for release in the summer. It was quickly postponed because it was too "serious". " "With an album, I don't want to rush it out.... I have a very serious record, so I think I need to put a couple upbeat, fun songs on it," she told Ryan Seacrest on his radio show. Okay, sure.
Exhibit D: P. Diddy, nee Puff Daddy, nee nee Sean Combs. Remember when this guy was the biggest thing since diamond-encrusted cell phones? After his 2006 appearance on a Proactiv commercial, Diddy went through a rough patch. He was sued for a nightclub incident involving one of his bodyguards, Macy's pulled some of his clothing from their shelves, and he even sued Proactiv for not curing his blemishes. (Diddy, what on earth did you agree to in your contract--a lifetime supply of face wash?)
Exhibit E: Judith Light. Otherwise known as Angela, on "Who's the Boss", the actress was the first major (I'm using the word gently) spokesperson for the product. In 2004, a print add (only $7.99 on eBay!) shows the fresh faced actress fessing up about her "terrible secret". Occasional zits. How brave of her. Around that time she landed a TV show! Awesome right? The show was called "The Stones". Remember it? Neither do I. It wasn't till her 2006 role on "Ugly Betty" that the actress got a leg up in Hollywood again.
Exhibit F: Jennifer Love Hewitt. Things haven't been exactly great for the Ghost Whisperer. Her romantic life has been riddled with broken engagements. And she's often been chided for tipping off paparazzi as to her whereabouts. The A-list status she once had, as Neutrogena's spokesgirl, has washed away along with her potential pore problem.
Exhibit G: Alicia Keys. She's a major talent with a stack of Grammy's under her belt so she's pretty much impervious to the Proactiv curse. She even managed to find love and get engaged. What an awesome, high-profile paparazzi swarming wedding she'll have. Oh wait, Chelsea Clinton's getting married that weekend? Have fun! Take pictures. Call us when you're back from your honeymoon
Exhibit H: Lindsay Lohan. Come on. She's been through enough. But you get the idea.
And finally, Exhibit Beebs: He hasn't even debuted his spot yet-- just real, tough behind the scenes basketball footage on-set, and already the evil ghost of pimple products is rearing it's head. During a recent concert his adoring fans turned on him and hit him with a water bottle. Coincidence? Only time will tell. Duh Duh Duh.
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