You typically need to re-dye every four to six weeks, but this preservation plan can buy you an extra week or two.
One day before: Pump moisture into hair with a hydrating mask. "You wouldn't paint peeling nails with a fresh coat of lacquer, so why put hair dye on dry, damaged strands?" says New York City colorist Rita Hazan. When your hair is hydrated, the color takes more evenly, which means it'll look vibrant longer. We like Bumble and Bumble Quenching Masque, $36.
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The day after: Use a color-protective, sulfate-free shampoo (sulfates are lathering agents that can strip your color). Try Bed Head Colour Combat Colour Goddess Shampoo, $16.95.
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One week later: Baby your hair with a weekly deep conditioner such as Pantene Pro-V Color Nourishing Treatment, $3.99.
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Two weeks later: Use an at-home clear glaze, which will perk up fading color, making it look richer and shinier, explains Patrick Melville, owner of the eponymous salon in New York City. Try Aveeno Living Color Shine Glaze, $7.49.
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Reprinted with permission of Hearst Communications, Inc.