A new study, Insight into the Youth Beauty Market, was released last week by the research company NPD. The shocking results showed that although teens and young women are becoming less engaged with beauty and cosmetics, tweens (ages 8-12) are becoming more into makeup and the like.
The report lists that among the increases in regular usage of mascara, eyeliner and lipstick from 2007, mascara and eyeliner usage by tweens have both doubled.'
Much to our surprise, pop culture, Britney Spears and Lady Gaga are not to blame. The culprits are the girls' very own mothers and siblings. They're turning to their at-home, real-life role models and copying what they're buying and using.
When we were young, LipSmackers lip balms and peel-off nail polish were the only types of cosmetics our moms let us dive into. Only on special occasions were we allowed to wear blush and lipstick, such as in our cousin's wedding.
This study reminds us an episode of The Cosby Show-Vanessa wanted to start wearing makeup and Claire Huxtable strictly forbid it. When Vanessa came home from school and had some on, Claire went ballistic.
At what age were you allowed to wear makeup out of the house? Did your parents keep it to only a bubblegum-flavored lip gloss, or were you allowed to wear eyeliner too?
Think of Suri Cruise and her bite-sized high heels-how young is too young for girls to start making themselves up?
- Beauty-ful Mother's Day Gifts
- Behind-the-Scenes Hair Secrets from SATC2
- Beauty Traits You Inherit from Mom
- The Best Beauty Advice from Mom
- 33 Best-Kept Hair Secrets
- Best Skin-Care Products Ever