Is ScarJo's Dolce & Gabbana perfume commercial for real?

Piper Weiss
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By second 13 of Scarlett Johansson's new perfume commercial, I was certain it was a Saturday Night Live parody.

But no, it ends with a closeup shot of a bottle of perfume and a voice-over saying very seriously, "Dolce & Gabbana's The One."

What comes before it is a cross between a Jackie Mason routine and a press interview with Ava Gardner, conducted by Fozzy Bear.

"I had an Italian boyfriend once, his mother broke up with me." Pause. Smirk. "How do I know it was a lie? Because I read it in your newspaper." Cup curls. Check makeup. Retro-fied ScarJo rattles off hay-o after hay-o sprinkled with a few romantic notions. ("Music inspires me. Art inspires me. And so does the wind.")

Because it's a perfume commercial we're supposed to be enamored. Because it's ScarJo, who despite her blinding glamour, possesses a contemporary ironic affect, it all seems like a big joke about silly celebrities who star in silly perfume commercials.

As a result, it makes for an utterly captivating 82 seconds. But I'm still not sure if I'm laughing with the commercial or at it. Is it a joke?

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