Jessica Simpson's New Maternity Line

Photo courtesy of MacysBy Natalie Matthews, Lucky magazine

Just 13 days after giving birth to daughter Maxwell Drew, Jessica Simpson is spawning a new addition to her fashion empire, too: maternity wear.

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Available this fall, Jessica Simpson Maternity will be full of the same low-key pieces in pretty florals and bright colors Jessica wore throughout her own pregnancy. She says the line's intended to be slightly form-fitting to "help women show [their] baby bump off"-a great, confident prerogative, but perhaps more of an inevitability than a choice for some women. We're pretty sure when Jessica was pregnant, she really couldn't not show off her baby bump, regardless of what she was wearing.

Read more: How to Look Fashionable When You're Pregnant

Photo courtesy of Macys Starting at just $36, the comfy separates (flowy, empire waist blouses, stretchy leggings) will be available exclusively at Destination Maternity, Motherhood Maternity and Macy's this fall. Even if you're not expecting, they're a pretty good indicator of what Jessica will wear whenever she's expecting baby #2.















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