Chris Salgardo, President, Kiehl's USAWhat do hogs, biker dudes, and skincare have in common? On the surface, not much, but when you get beneath the skin you realize that they are a perfect match in supporting a great cause.
Today, I had the pleasure of attending the inaugural kick-off party for Kiehl's Liferide for amfAR, a six-day philanthropic motorcycle ride up the California coast to benefit amfAR, The Foundation for AIDS Research and one of the world's leading nonprofits dedicated to the support of AIDS research and HIV prevention.
This August 2 to 7, celebrities including Peter Fonda, William H. Macy, Josh Homme, Fred Durst, Ben Younger, Timothy White, Tricia Helfer, Katee Sackhoff, Teddy Sears, and many more are participating in this ride, which make pit stops at Kiehl's stores in California towns and cities including San Diego, Santa Monica, Beverly Hills, Canoga Park, Palo Alto, San Francisco, and Berkeley, in an effort to raise awareness about HIV and AIDS.
I caught up with some of the riders at stop number three of seven as they rolled up the road to the Kiehl's Santa Monica store. Tricia Helfer, Actress from TNT's Dark Blue and Battlestar Galactica, described the event as "not only a phenomenal experience and journey, but a wonderful opportunity to continue to raise awareness for AIDS and HIV." Tricia Helfer
The ride is being led by Chris Salgardo, president of Kiehl's USA, who had this to say about the event:
"We always had in our mission statement verbiage about giving back to the community and we believe in that wholeheartedly. It's very important to us and we think it is the right thing to do always. So many people support Kiehl's and we have to do the right thing and give back."
As part of the event, Kiehl's introduced its new Limited Edition Ultra Facial Moisturizer SPF 15 in a unique limited edition bottle featuring a specially designed motorcycle and flame motif inspired by the ride. Besides the moisturizer being awesome and the bottle being super cool, the best part is that one hundred percent of Kiehl's net profits from sales of this moisturizers-up to $25,000-will benefit amfAR.
When asked if the rider's were sporting the moisturizer on the ride, Salgardo responded: "Absolutely, but I am telling them to re-apply because it is hot out there!"
Overall, Kiehl's will donate $60,000 during the ride, adding to its tally of more than $1 million in donations to HIV/AIDS charities, including amfAR, YouthAIDS, and The Magic Johnson Foundation. Head over to Kiehls.com for more info.