L’eggs Pantyhose Aiming for Comeback

Some female corporate employees never stopped wearing pantyhose, but for many of us those sheer tights that came in a plastic egg are a distant memory. Pantyhose were invented in 1965, timed perfectly with rise of miniskirts. While nude stocking remained hugely popular in the '70s and '80s when women had an increased presence in the workplace, legs went bare in the '90s and have been liberated ever since. Until now. With Kate Middleton strutting in silky nylons, pantyhose are poised for a comeback and our beloved old brand, L'eggs, (they've been around since 1969) is jumping on the opportunity with a new, more modern campaign than we've seen in the past.

We took a look back at pantyhose ads throughout history and realized some of the older ads are kind of sexist. "Gentlemen prefer Hanes"? What about ladies? Do they prefer to wear them, or are they just sex objects? Other ads used popular celebrities to explain the advantages of wearing hose. The latest incarnation from L'eggs makes stockings more about flattering the woman so she can look her best, which we can appreciate, but we're a little sad there's no more plastic egg container. Take a look at the ad below:



OK, we'll admit it: pantyhose can mask leg imperfection, suck in your tummy, keep you a bit warmer, and prevent chafing. But so do opaque tights. Will ladies really want to cover up their legs with sheer nylons again? And will they (gasp) wear them with open-toed shoes?! Only time will tell. For now, let's reminisce about the pantyhose of yesteryear with some funny old commercials.



Do you think it's time to bring back the hose, or should they remain in the past?

Related links:
Pantyhose, dead at 43?
Are black pantyhose the new black?
Is Pippa wearing ice skating tights?
Do you wear pantyhose in summer?