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    Lane Bryant says ABC and Fox censored plus-size lingerie ad

    Lane BryantLane BryantIf you watch the major TV networks, you've probably seen Victoria's Secret's recent "The Nakeds" campaign, with gorgeous models flaunting their curves in nearly-nude underthings. But you probably haven't seen Lane Bryant's new lingerie commercial. That's because the company claims that ABC "restricted our airtime," and refused to let the spot air during "Dancing with the Stars," and that Fox "demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of 'American Idol,' but only after we threatened to pull the ad buy." Hmmm. We find it very interesting that they wouldn't show busty babes in a commercial during "Dancing with the Stars," a show where celebs like Pam Anderson are practically bursting out of their skimpy outfits.

    As reported by Ad Week, Lane Bryant took to their blog, Inside Curve, to rant about the seeming double standard these TV networks have imposed on their plus-sized offerings. While the ad in question has been removed from their blog, lanebryant.com/sexy, as well as YouTube, we really wonder how the Lane Bryant ad could have been any more scandalous than what Victoria's Secret is promoting regularly.

    "ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks," the company wrote. "Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block -- and don't forget Bart Simpson, who has shown us the moon more often than NASA -- all in what they call "family hour.'"

    So just what about their ad was so troublesome? Lane Bryant says the ample bosoms of their models was too much for stations to handle. According to their blog, "The networks exclaimed, 'She has...cleavage!' Gasp!'' Their post continues: "While it's no secret that Victoria's Secret 'The Nakeds' ads are prancing around on major networks leaving little to the imagination, steaming up TV screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate ... Does this smack of a double standard? Yep. It does to us, too."

    Ad Week says that so far neither Fox or ABC could be reached for comment. If what we've heard thus far is true, this really makes us sad. Plus-sized models are finally inching their way into the media and portraying a more realistic image of women. Are networks really going to ban lingerie commercials based on cup-size? [Ad Week]

    Update: The ad is back online! And for the record, we see nothing wrong with it. Click here to view.

     

    180 comments

    • Hot rod  •  1 year 3 months ago
      I believe in Angela--Most guys do not want to see a walking skeleton !! Full figured gals are Great
      so quit picking on them !!
    • Ride Hard  •  1 year 8 months ago
      In the famous words of Sir Mix A Lot, to all you bean pole dams in the magazines you ani't it miss thing, now the Lady in this advertisment photo to this story now thats beauty and Victoria's secret is that she wished she looked that good!
    • G)2@ndP@  •  1 year 8 months ago
      I say Big is Beautiful
    • A Yahoo! User  •  1 year 8 months ago
      The above lady looks absolutly beautiful in her blue bra. Most men I know would forget their name looking at that in person.
    • Peter  •  1 year 6 months ago
      Personally I am sick of hearing about fat people, seeing fat people, and being told that it's OK to be fat! Beauty is in the eye of the beholder and if no one likes fat chicks, too F'ing bad!!! I guess maybe it's time to lose some weight ladies! I'm all for normal healthy weight, I'm just NOT in favor of trying to make the fatties feel good! It's NOT OK to be fat! We have to stop rewarding the bad dog! Arrff Arrff!!
    • A Yahoo! User  •  1 year 8 months ago
      BIG GIRLS ROCK, BABY!!!
    • Raven H  •  1 year 8 months ago
      that woman is hot!! BBW's rule!
    • Ladybug  •  1 year 8 months ago
      UGH!!! When is the industry going to give in and accept reality???? We are a nation of overweight woman - more of us than the stick figure gals. I have always been a busty gal - sometimes heavier sometimes not. My frustration has always been . . . big gals want to feel and look sexy too - as many of us curvy gals feel!!! So why, why, why are we excluded or put into the back corner like something to hide from public viewing. WAKE UP ABC and FOX you're missing out on a golden opportunity, not only to blaze the way, but to build confidence in young plus size gals and to reap the rewards of that generation!!! We're here and we're not going anywhere!!!
    • Ron Sr  •  1 year 8 months ago
      that is one hot lady and I like the add on tv
    • G)2@ndP@  •  1 year 8 months ago
      ummm, I forgot what I was going to say.
    • XOXO  •  1 year 8 months ago
      i LOVE the ad, and i LOVE the model in the ad--- she is bigger however has a flat stomach and is super duper pretty.. i have NO idea why fox would censor this.. victorias secret ad's are SOO RACY ... anywyas.. shame on u fox!
    • Lauren  •  1 year 8 months ago
      Giz,
      Your comments in your first posting, are, in fact, insulting. I'm not a large woman at all, but either way I sure do pay for my own healthcare benefits by working full time, and part time, and going to school, so, YOUR 'skyrocketing' healthcare costs are not really my, or anyone else's, concern. Plus size women have FOREVER been neglected and passed over...forgive me if I don't feel sympathy for a size 0-2, which, with a 34D bra, is also disproportionate for a person's 'frame.' You want to talk 'pandering?' I would be THRILLED to be able to wear high fashion design. I'd LOVE to pay $300 for a pair of jeans, but they don't make them in my size. Conversely, it would be great to be able to stop into any cheap-o store, like Joyce Leslie or Forever 21 or whatever, and have a large selection at my fingertips. And as I stated, I'm not a big girl, nor do I suffer from hypertension, diabetes, or heart disease, or anything other than seasonal allergies. And by the way, thyroid debilities are not caused by overweight status. Sometimes, overweight status is a result of thyroid dysfunction, but not the other way around.
      It sounds like you have a lot of anger, and also misinformation coupled with a limited viewpoint. And I DID read your posting thoroughly. There is no such thing as 'real' size.
    • txstateofmind  •  1 year 10 months ago
      Back on page 1 of comments...."The Mims" - I totally agree with you and have been saying this for years (actually the men in my life said it first)
    • Moxie  •  2 years 1 month ago
      I'm a 40DDD bust size. I've found the best bras for my size at Lane Bryant. Plus Size women are short changed on style and prettiness in their clothing selections. The norm is not the skinny Victoria Secret models. The norm is more akin to plus size women; size 14 and up. American women are beautiful no matter their size, shape or color. Let's celebrate our bountifulness!
    • Irene  •  2 years 1 month ago
      A woman with...cleavage?!!! OMG...who ever heard of such a thing?! We most certainly should not be exposed to that! Imagine how exposure to cleavage would warp the public's mind! What would be next? A woman with...dare I even say it?...hips?!! Oh...I shudder at the thought of it.

      Fox and ABC need to pull their heads out of their own ass cleavage!
    • beautiful oak  •  1 year 9 months ago
      The funniest part of this ad to me is that this model is so insanely young and beautiful. I have no idea if her size is average or not, but I am sure many women her size or close to it are looking at this ad and thinking, "see, we big women are beautiful!". Um, most women, big or small, are NOT that beautiful. What makes that model beautiful is not her size, it is her hair and face, teeth, makeup, etc. And sadly, when the average woman starts to get that big, she starts to look worse, not better. The model is 22; wonder what she will look like in 10 years and is closer to the age of the average LB shopper.........
    • Aquilino  •  2 years 1 month ago
      there's no problem about here posting, she didn't need to put extra silicon on her boobs its look natural. she has a pretty face.
    • thesweetness2003  •  2 years 1 month ago
      I think that ABC and FOX should be ashamed, so they think it's okay to flaunt ultra-skinny women around in barely there lingerie, but as soon as woman with curves wants to do it there's a problem...well let me just say im glad that I don't watch ABC or FOX too often! Curvy chicks have just enough right to be on TV just as long(if not longer) as skinny girls! Note to FOX and ABC...not every person who watches your stations are: guys who ONLY likes skinny girls, blind, or completely unaware that the majority of women in the world DONT look like Victoria secret models! Let's get it together...shall we?
    • maureen  •  2 years 1 month ago
      Remember Sears Catalog? I think size 14 and up is the average american woman.
    • Melissa N  •  2 years 1 month ago
      Maybe it would be nice if all the underwear adds were gone; a little left to the imagination would be nice.
      That being said, I say a Vicky's commercial and man could you see everything and I watched the Lane Bryant online and it was classier and less porn like to me. Are the thin obsessed people afraid people may like how many people look?

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