Big floral prints, flannels tied around the waist, and silky slip dresses: we've seen the best nineties grunge make its way back onto the runways over the past few seasons. In addition to My So-Called Life and Kurt Cobain, there's another side of nineties fashion coming back into our collected conscious: the all-American sportswear from that era. Think long-sleeve tees, big logos, and crop-tops with platform sneakers.
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The brand-saturation that inspired us to retreat into label-less dressing now feels fresh again. Perhaps, since the nineties are not faraway in our memories, this new comeback isn't a reference, but a reworking of a still-familiar idea. If you wear a logo with self-awareness, are you still a walking advertisement? Or are we nostalgic for text as part of a clothing-body dialogue? For inspiring examples of the new nineties-sporty aesthetic, look no further than the nineties originator DKNY, where for spring 2014 Donna Karan showed layers of clothes covered in the house's classic font.
Not to mention the brand is in its second collaboration with Opening Ceremony, bringing back designs on T-shirts and sweats that were first introduced in 1991-1994, in a signature mostly black-and-white palette. Alexander Wang elevated the classic streetwear logo in his spring 2014 collection, laser-cutting his name into gloves and skirts and weaving it into luxe lace on dress bodices. Right now, some of those retro logo pieces look particularly fresh.
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This past August, rapper A$AP Rocky wore a throwback Tommy Hilfiger sweater emblazoned with the house's flag logo, onstage in Long Island, New York. During fashion month, models off duty sported jerseys and Calvin Klein jeans-tokens of nineties street style resurrected in a high fashion-casual context. When it comes to vintage Tommy Hilfiger, Calvin Klein, and even DKNY, the iron is hot: The coolest cropped tees and logo sweaters are still under-the-radar on eBay, and with a new pair of fall boots or a textured skirt can look completely new. After all, did you ever really stop being a "Tommy girl"?