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    Madonna launching “Truth or Dare” fashion line for adults

    By Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Thu, Nov 3, 2011 9:30 PM EDT

    Madonna is launching a fashion line called Madonna is launching a fashion line called After the success of Madonna's "Material Girl" teen line for Macy's, the queen of pop will soon be launching a collection for adults. According to Women's Wear Daily, her new lifestyle brand called "Truth or Dare by Madonna" is another collaboration with Iconix Brand Group, only this time the line will be carried in multiple stores and will cater to women age 27 to 50. Madge herself will be the face of the brand.

    "Over the past several years, I have been approached countless times to create my own brand," Madonna said in a statement. "The timing is right and I have found great partners in Iconix, who can help translate my vision to reality." Launching in April 2012, "Truth or Dare" will start with fragrance and expand to accessories, handbags, underwear, and possibly a full clothing line.

    We understand why a celebrity would take baby steps into the already over-saturated fashion market, but we're kind of surprised it's taken Madonna so long. The "Material Girl" junior line has been a smash hit for teens who are experiencing fun '80s-inspired trends for the first time and because Madonna used her daughter Lourdes to tap into a younger demographic. But an adult line feels strange to be happening now. While current 27 to 50-year-olds were once Madonna's core fan base, most of us have moved on from jelly bracelets and the cone bras of the "Truth or Dare" era. Nowadays we see Madonna either in Adidas warm-ups or body-conscious designer gowns, so we're not sure what we can expect to see from the now 53-year-old entertainer.

    Truth or Dare by Madonna perfume will debut in April 2012. Photo by CotyTruth or Dare by Madonna perfume will debut in April 2012. Photo by CotyWould you be interested in buying fashion items from Madonna?

    Related links:
    Madonna's best music videos
    When teens and adults dress the same, who are Britney and Madonna designing for?
    "Desperately Seeking Susan": the looks we still love


     

    5 comments

    • Whitney Getz
      Whitney Getz  •  New Orleans, Louisiana  •  2 months ago
      She looks fabulous. Nice try, though.
    • Kym
      Kym  •  6 months ago
      Shouldn't she be producing a gereatric line of clothing at this point in her life? She groses me out SO much! She looks so old and tries to act so young,,,sad.
    • brefinn
      brefinn  •  6 months ago
      I won't be able to afford to buy any of the stuff, but I think it's great! There is a huge gap for the 30+ age group of women who want to look cute without looking trashy or like they're trying too hard to look young. Surely there has to a balance between slouchy, slutty or grandma! I'd be interested in the style of her line and what she has to offer. Oh and Kym? Come on.. You know you want took half as good as she does when you're 53. Lord knows I do!
    • A Yahoo! User  •  6 months ago
      Its going to be truly amazing to see all the fat leatherfaces trying to squeeze their beer bellies and jellied #$%$ into some of those clothes with the battle cry "we are the same age as McDonna"
    • Claudette Colbert
      Claudette Colbert  •  6 months ago
      Uck! Please don't tell me being a "material girl" is something to strive for. And "truth or dare" in clothing, or anything else Madonna has done has only led to lewd consequences and a slew of young girls looking like prostitutes. the whole thing sounds disgusting. I wouldn't let my daughter dress in anything Madonna puts on the market. She's got far too much integrity and dignity to look like a "street-walker", or act like one.
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