Sara Kirsner was like many a dissatisfied worker bee after graduating from college. Two years after finishing her degree, she remembers staring out her advertising job's office window in San Fran and feeling totally uninspired. At that moment she decided to take a risk, and applied to FIT and Parsons in New York City. Since she had been sketching clothes since she was eight and had a lifelong interest in fashion, she not only made it into school, but ended up interning at Marc Jacobs and DKNY and working in the design department of Ann Taylor.Doie in 2005.
"I had the rest of the samples made in NYC, but just seeing something go from paper to a tangible, wearable item of clothing, gave me the push that I needed to start the line," recalls Sara.Sara says she learned about the hazards of conventional cotton from her friend's mom, who owns vivaterra.com (an awesome website featuring eco-friendly products). "She loved my collection and asked if I could make a few pieces for her in a sustainable fabric such as bamboo or organic cotton," she says.
Having been raised by an environmentally conscious family made her sensitive to how what she did affected health and the environment.
Sara's designs are consistently inspired by nature (especially tropical locales) and Asia and Japan in particular. Sara says, "I am really excited about the Spring/Summer 2010 collection. It is my favorite so far! For this collection, I drew on the laid-back elegance of my California roots to create effortlessly sexy pieces that flatter a variety of body types. I tried to return to my design "roots," and used eye-catching Japanese-inspired prints with super soft bamboo jersey."
Her clothes are locally made in LA (where Sara now lives), which cuts down on her carbon footprint and lets her have closer control
Teich handbags and Charmone shoes. For jewelry, I love Molly M designs -- so cool and unique! I also love Kris Nations," she says.
See more of Doie's designs here Spring, 2009 collection here, now on sale.
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Reprinted with permission of Hearst Communications, Inc.