Which Menswear Meme Are You?
By Andrew D. Luecke
Guys, men's fashion is such serious business that it's even got it's own academic journal now, Critical Studies in Men's Fashion, where a recent report says menswear retailers are exploiting "noted historical memes" to get men to dress like bikers, cowboys, jocks, and workmen. Sometimes all at once even.
Related: 25 Articles Of Clothing Every Man Must Own
Hey, we're all for peer-reviewed outfits at Esquire, and we'll admit all we do is sit around and write about menswear all day too, but we didn't need a Ph.D., two research assistants, and 40 citations to tell us that good marketing has men going all Village People lately. That's what Tumblr is for (obvs).
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