By Mark Holgate, Vogue magazine
One is a multigenerational family-owned Milanese label hip enough to get the likes of Juergen Teller and Peter Blake to collaborate on its spring 2011 advertising campaign. The other is a Minneapolis-based behemoth brand which dresses multiple generations of American families.
One would be Missoni, the other Target, and come fall-September 13 through October 22, to be precise-the 400-plus fruits of their collaboration (the biggest to date, apparently) will hit Target stores nationwide, the latest in a long line of couplings for the retailer (Proenza Schouler and Rodarte among them). Everything from clothes (women's, men's, kids'), to bed sheets, to enough dinnerware to set the table for colazione, pranzo, and cena-all in plenty of Missoni's swirls, zigzags, and near-hallucinogenic florals.
"It's been a fantastic experience, " says Angela Missoni, seen here working on Missoni's fall 2011 collection, shown in February, "one we are eager to share with families across the United States."
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Photo Credit: WWD