By Tracey Lomrantz, Glamour magazine
When Rosemary asked, "What do you wear to bed?" a couple of months back over at Smitten, the answers ran the gamut from "Nothing!" to "Shorts and a tank top," to "A hoodie sweatshirt and thermals." But according to experts, more and more young women are opting for good old fashioned pajamas.
According to yesterday's Mirror UK, PJ sales are on the rise, especially with women under 35. "Nearly half of women and more than one in three men now say they wear pajamas at night...compared with fewer than three in ten people a decade ago." A group of market analysts found that sales have grown steadily by nine percent over the past five years, and it's now a $765 million industry.
So what's the reason for the sudden interest in looking more like Hugh Hefner? "Experts say the popularity of evenings in and the rise in numbers working from home has created a demand for a 'third wardrobe' of lounging outfits on top of people's normal work and leisure clothes," the article says. "Pajama fans say they would rather be warm and snug in bed than wear something to please a partner like a sexy babydoll negligee."
When the occasion calls for it, I'm all about getting dolled up in something sexy, but as a work-at-home blogger and a lover of all things comfy, I'm definitely down with loungewear (check out Keep Me, one of my favorite new labels!). How about you dolls? Are you wearing more traditional pajamas these days, or do you still sleep in the buff? Do you find you have a need for a "third wardrobe" of comfy clothes? Discuss!
More from Glamour:
- How to Find Your Body's Best Jeans
- 19 Cute Celebrity Haircuts to Consider
- 8 Sex Moves Every Woman Should Try Once
- Why He Hasn't Proposed (Yet)
- 10 Things He's Thinking When You're Naked
Photo Credit: Condé Nast Digital Studio