Shu Pei for MaybellineModels of differing ethnic backgrounds are few and far between, so we're always psyched when a fresh face lands a major campaign. 20-year-old Chinese model Shu Pei debuted on the fall 2008 runways and walked for major fashion houses like Chanel and Hermes, and this week Shu Pei's new campaign for Maybelline debuted, and she looks stunning in the ads! According to Models.com she will appear in the brand's TV commercials, and will also be the face of the new Vera Wang ads. Not bad for a newcomer!
As for the sudden influx of Asian models, Estee Lauder global brand president Jane Hertzmark Hudis explained in W magazine: "China is our fastest-growing market. What better way to honor that than to hire a native of the country?"
Maybelline New York Global CEO Damien Bertrand told Models.com: "Shu Pei not only looks outstanding, but she also has inner fire. Her dazzling image and style and unique temperament in the fashion world has demonstrated she is fully capable of endorsing and interpreting an international cosmetics brand such as Maybelline New York, where we search for the perfect qualifications and personality. We are convinced that signing with Shu Pei internationally for our team in Asia injects fresh energy."
Clearly Asian models are in high demand these days. Chinese model Liu Wen made headlines in November of 2009 as the first Asian model to walk in the Victoria's Secret Fashion Show, and last year the young beauty became the first Asian face of Estee Lauder. Aerin Lauder, SVP and creative director, told W, "We're doing very well in Asia, and we're No. 1 in China. So Liu Wen sends the perfect message at the perfect time."
Meanwhile Vogue magazine featured an all-Asian fashion editorial last month, who are, according to the magazine, "redefining traditional concepts of beauty." Meanwhile Louis Vuitton cast eight Asian models in their Spring 2011 runway show, and has chosen the handsome Taiwanese-Canadian actor Godfrey Gao as the first Asian male spokesperson for the brand. Hopefully one day we won't have to take note of all new opportunities for Asian models or other ethnicities, and they'll just be a regular part of the industry, but for now congrats all around!