By Tracey Lomrantz, Glamour magazine
Hey, New York Slaves To Fashion: We won't tell if you sneak away during your lunch break tomorrow to do some stargazing at the new Dash boutique in Soho, which Kim, Khloe, and Kourtney Kardashian opened last night, with a little help from 100 fans and Kanye West himself!
Dash Soho is officially open for business on Spring Street, and the neighborhood showed its love by welcoming the reality stars with open arms. Check out the sign one dude displayed from his balcony near the store--kind of an unlikely-looking fan, huh?
Inside the store it was invite-only, but The Cut reports that the real action was happening on the street outside the boutique, anyway. They say more than "100 die-hard, slightly crazed tweens" had gathered behind barricades at the entrance for a chance to catch a Kardashian on their cameraphone, and that when the three sisters (plus Scott Disick) arrived, it was pure bedlam. So insane, in fact, that while the police were busy shooing paparazzi and fans away, hardly anyone noticed that Kanye West was attempting to get inside. Security guards eventually got him in, where he stayed for 10 minutes, schmoozed with the sisters (all coordinated in sexy black dresses!) and let the E! cameras capture it all.
So it seems New York has officially caught the Kardashian-worship bug! Check out the full report on the store opening over at The Cut, then tell us...do you plan to shop at the new Dash boutique? Have you ever been to the one in California? What do you think of the Kardashians as shopkeepers? And do you think they'll do well in NYC? Discuss!
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Photo Credit: WWD