Social media engagement has been a marketing buzzword for years now. Still, luxury brands remain the most reticent to join the conversation (case in point, a number of luxury brands like Rolex have yet to join Facebook and Twitter). If the success being enjoyed by the brands that are investing heavily in social media is any indication, Burberry for instance, which now invests 60 percent of its marketing budget in digital, that is likely a major mistake. Take Dior and Porsche, who have both mastered social media engagement, spurring sales growth along with it-that is the point after all.
So how did we come up with our list of the Top 25 Luxury Brands On Social Media? The numbers certainly played a large role (it's hard to argue with the power of fourteen million Facebook fans). Voice and innovation also factored in. We also included brands across the luxury space including fashion, cars, retailers, hospitality, watches, fine jewelry, and liquor.
Scroll through the gallery above to see who made the cut!
Please note that social media numbers are subject to change daily.
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