UK bans Rimmel mascara ad for using false eyelashes

Fashion
This Rimmel mascara ad ran successfully in the US but was banned in the UK
This Rimmel mascara ad ran successfully in the US but was banned in the UK

You may have seen this advertisement starring Georgia May Jagger for Rimmel's 1-2-3 mascara here in the United States, but the ads and commercials for this product have been banned in the UK. The special makeup formula claims to give users three different looks for your eyelashes, but according to the fine print, the photos were "shot with lash inserts." We've heard of airbrushing skin or retouching bodies, but enhancing eye lashes? Well, the British Advertising Standards Authority has issues with falsies! Here they explain to the Daily Mail why they are banning the ads:

"Because we considered that the use of different length lash inserts applied to the eyelash area was likely to distort the visual representation of the effect achievable from the use of the product alone, we concluded the images in the ad were misleading."

Thank you! We know there's loads of false advertising out there, but using glue-on eyelashes to enhance a mascara ad should not be allowed. Wouldn't it be awesome if we could actually see the real results on a beauty product in the ad?

Each click of the mascara wand is supposed to further amp up the volume, but it's hard to detect accurate results when false eyelashes are added.
Each click of the mascara wand is supposed to further amp up the volume, but it's hard to detect accurate results when false eyelashes are added.

Rimmel's parent company, Coty UK, claims they weren't trying to fool anyone though. "The different length lash inserts were not intended to mislead consumers about the products' achievable effects, but made the effects recognizable for the camera in a close-up professional and highly stylized photo shoot," they said in a statement. Eh, we're not buying that. If you're trying to be upfront and honest in the ad, why not use 100% real eyelashes and show how the product actually works?

Just last year, England banned Twiggy's airbrushed Olay ads. We're thinking the Brits may have the right stance on the false presentation of women and cosmetics.

What do you think about this ad being banned?

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