"As weddings continue to be a creative and a personal expression of a bride's special day, the desire to make her dress as unique as she is has never been more important," says Michele Von Plato, David's Bridal Senior Vice President of Product Development & Design. "It's an exciting time for brides as she has never had so many options as there are now." Jennette Kruszka, the Director of Marketing and PR at Kleinfelds in New York City confirms the desire to be different. "Brides are slightly veering away from traditional bridal gowns and opting for celebrity red-carpet inspired gowns with sexy backs or color such as blush or ice blue," she says. The stars are definitely paving the way for creativity, as singer Avril Lavigne recently wore a black gown, while Jessica Biel and Anne Hathaway made a splash in pink. With the increasing popularity of completely unique bridal attire, we've rounded up the most creative ensembles from the runways to the retail shelves. By Joanna Douglas, Senior Fashion & Beauty Editor
Modern brides are always looking for creative ways to make a statement, but in recent years they're taking huge risks when it comes to the gown--if they're wearing gowns at all! Dutch design duo Viktor & Rolf's new spring 2014 "Married" collection features a white pantsuit and a casual shirt dress with a mullet hemline, and is gaining praise from fashion experts. Years ago one might have mocked the non-traditional garments, but nowadays women are flocking to unconventional styles.
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