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    Victoria’s Secret Launches High-end Lingerie Collection, Already Selling Out

    By Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Thu, Jan 26, 2012 5:58 PM EST

    Victoria's Secret launched a pricey designer collection that's selling out fastVictoria's Secret launched a pricey designer collection that's selling out fastWomen either love or hate Victoria's Secret. We think it's great for cozy pajamas and loungewear, but the chain's lingerie is just not our thing. In our experience, the panties don't fit well, the underwires pop out, the fabrics look cheap, and it's nearly impossible to find a bra without inches of padding. With that in mind, we were baffled to learn that the popular mall chain launched a "Designer Collection" Tuesday with prices reaching $300. Really? Can Victoria's Secret make fancy lingerie? They've made their Fantasy Bras every year since 1996 using fine jewels, but none have ever sold.

    Read how to get the body of a Victoria's Secret model

    In addition to competing with more high-end lingerie brands, the new line was made because Victoria's Secret will no longer sell outside lines like Chantelle Thomas. "We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria's Secret from any other brand," Ed Razek, president and chief marketing officer of Victoria's Secret, told Women's Wear Daily.

    Check out pregnant Victoria's Secret model Alessandra Ambrosio walking the runway

    After perusing all 14 sets in the Designer Collection we'll admit the designs are more sophisticated than the typical neon and leopard print satin items you'll find in stores. If you watched the annual Victoria's Secret Fashion Show back in November you may even recognize a few pieces from the runway. But while luxury brands like Agent Provocateur or La Perla often use fine silks and intricate lace in their lingerie, the Victoria's Secret undergarments are made with "imported polyester." Apparently the most exclusive poly, nylon, and spandex come from overseas!

    This set of Victoria's Secret designer lingerie costs $264.This set of Victoria's Secret designer lingerie costs $264.We're not sure why someone would pay big bucks for synthetic underwear, but that hasn't stopped shoppers from nearly buying out the entire collection in one day. There are some aesthetically pleasing items available in time for Valentine's Day, but the quality just isn't there. The lavender sheer lace corset (pictured above) is "inspired by iconic Parisian fashion and crafted with a nod to European couturiers" but made with polyester and viscose. it sells for a whopping $298. The polyester balconet push-up bra (at left) is $148, the thong is $48, and the garter belt is $68. That's $264 for the set! While the design is appealing, we'd expect nicer materials for the price. Think we're wrong? You can still grab pieces in select sizes at VictoriasSecret.com and select stores. The collection will return to 13 stores nationwide in June.

    For shoppers looking to score luxurious lingerie without totally breaking the bank, we'd suggest websites like figleaves.com, herroom.com, and thelittleflirt.com which offer a great variety of brands, styles, and sizes. Also do not be intimidated by luxury brands like Agent Provocateur! They have a great range of sizes, are really well made, and have bi-annual sales (one is going on right now) with seasonal items at steep discounts that bring prices lower than Victoria's Secret's latest offerings.

    Would you buy designer lingerie from Victoria's Secret, or will you save your money for brands with a reputation for making fine luxury goods?
    Check out this clip from the Victoria's Secret fashion show, which includes pieces from the new collection:


    Related links:
    What Not to Buy at Victoria's Secret
    Victoria's Secret model's bizarre and dangerous dieting tricks
    The worst Valentine's Day gifts ever



     
    • Kookie
      Kookie  •  Elmhurst, Illinois  •  3 months ago
      I would not buy "premier" lingerie from Victoria's Secret. I shopped VS when it was privately owned and the main store was in San Francisco. THEN, you could purchase beautiful, real SILK robes, gowns; you could by premier, all-cotton undies imported from Europe. Then, "Wexler" bought the firm, and turned it into trash!
      • anon
        anon 3 months ago
        now I believe they are owned by Limited. Talk about mall junk!
      • .
        . 3 months ago
        I used to always buy VS. Now however...they are catering to the very young. I'm talking puberty kind of young. They don't have the money...we do! Nonetheless...VS is demographically going away from us...and more towards the teeny bops. Not exactly sure...but maybe it's because the teens don't care about the quality like we do? That right there...is victoria's secret. I'd love to know the answer. Why are they now catering to the very young? And...with really crappy merchandise?
      • Kookie
        Kookie 3 months ago
        I can explain some of it - the teenagers do not have as much money to spend, therefore VS has to keep the pricing in line with what they can afford - and the owner of VS promptly after purchase of same began cheapening the products carried. As an aside, he also purchased Lane Bryant (why I don't know because he made it abundantly clear he did NOT care for large ladies when he purchased the chain!). He later sold off Lane Bryant - there are several other chains he purchased, among them The Limited; from what I have read he is also selling (if not already done) that chain. He, in my opinion, is nothing better than a letch! He has taken several chains and literally run them into the ground! When he has made his money - he runs! I guess that makes him a good businessman, but certainly not a wonderful person! As far as the very low quality of merchandise, we should face the fact that most teenagers would not recognize quality. I am 65 and when I was a teenager, I loved quality clothes and fabrics. Certainly I could not afford that, so I sewed all of my good clothes, including formals. But now, if you look in the regular fabric stores, they do not carry any fine quality fabrics! I have not seen silk, or silk rayon velvet in I bet at least 10 years! Nor have I seen a good quality rayon or cotton that could be used for a dress, skirt, anything!
    • linoge
      linoge  •  St Louis, Missouri  •  3 months ago
      What they are really selling is soft-core pronography. I am not necessarily condemning them for doing so, I just believe we should probably call it what it is.
    • Katrina
      Katrina  •  Toledo, Ohio  •  3 months ago
      I'm starting to lose my infatuation with VS since they are starting to carry very few styles in smaller sizes. Why do they think that if you're an A, you want enough padding to protect a hockey player? Some of us are ok with our small size, and really only want a bra that will give us a little coverage and modesty under clothes while still being cute or sexy. You can keep your "2 extra cup sizes!" I'm not about the false advertizing.
      • Stephanie
        Stephanie 3 months ago
        I completely agree with you! There are a lot of stores now that don't even sell A's. It's really frustrating!
      • R and R
        R and R 3 months ago
        I was the opposite; when I went in there I was a DD and the few bras they had had padding. I was confused if I am a DD why in the world would I need padding? I seems like there are no bras in the store without padding no matter what the size.
      • doc
        doc 3 months ago
        I'm also a D-DD(depends on the band) and I am absolutely unimpressed with their selection lately. I love their yoga pants, and things of that nature, but their bras have really lacked. I'm going to have to suck it up and go back to Intimacy. Most of the bras at Intimacy don't have padding, yet still made everything look and feel great. Only problem, they are super super expensive, their cheapest bras are what Victoria's secret's usual prices are. Yet there I'm able to get something that actually fits, by getting a band size of a 32, with a cup of an E. It's so much better than the generic crap VS is putting out.
    • Brad
      Brad  •  3 months ago
      Stick to what you do well - PINK attire for high school and college girls, and older women who want to look like them. There was a time when you made clothes that looked hot but still classy, and that flattered women, but you left that behind years ago.
    • peggy
      peggy  •  Lima, Ohio  •  3 months ago
      outrageous prices and cheap materials! No thanks!
    • L
      L  •  3 months ago
      Don't even get me started on that crap...
    • greene_teeth
      greene_teeth  •  Chattanooga, Tennessee  •  3 months ago
      Dollar Tree had some neat lacy tops for 25 cents apiece. I have also found some neat lacy and satin tops at the thrift stores, yard sales, church sales ranging from 10 cents each to $1 for each full plastic bag. I never buy any of this VS stuff.
      • Kathleen
        Kathleen 3 months ago
        I probably would not buy used undergarments of any type...any skid marks? love stains Yuck!
      • A Yahoo User
        A Yahoo User 3 months ago
        Kathleen.......that's why you have washers, detergents and disinfectants.
      • LynneAnn
        LynneAnn 3 months ago
        It doesn't matter if it was bleached. I would never ever buy used undergarments that is just gross!
    • Robyn
      Robyn  •  Newark, New Jersey  •  3 months ago
      such a waste of money when you only wear it for 2 seconds before he rips it off your body...
      • novarips
        novarips 3 months ago
        Actually...some men have an affliction for lingerie and prefer it be left on. It only enhances the pleasure. We are such visual creatures and imagination is a key component of our romantic makeup. The saying goes, "If love is blind then why is lingerie so popular"!
      • Michael
        Michael 3 months ago
        An "affliction" for lingerie? Or an affliction from taking lingerie off the wrong skeez?
      • SteelyDan
        SteelyDan 13 days ago
        Oh ya baby, take it off!!!!
    • reneel
      reneel  •  3 months ago
      For $300, I want silk.
    • RH
      RH  •  Tampa, Florida  •  3 months ago
      Its my bet most of it is made in China using cheap labor and the quality is inferior. I shy away from Chinese made goods.
    • Zazu22
      Zazu22  •  Springfield, Massachusetts  •  3 months ago
      They never made decent underwear or bras. Now their clothing is all splashed with the juvenille pink logo geared toward twelve-year-olds.
    • Libby
      Libby  •  Denver, Colorado  •  3 months ago
      I haven't had any of the experiences with VS that everyone else seems to have had. I love their underwear. While I rarely buy anything except their "Pink" line in bras and undies, I have no trouble with fit, and they have a lot of styles to choose from. As far as the material being cheap, no, try Fredrick's. I branched out and bought undies from Fredricks, and will never do so again. After 2 wears and washes, a lace trimmed pair already had the lace seam separating, so it got a hole in it! As far as High End...who needs or wants a $300 bra? Really?
    • cyndi
      cyndi  •  3 months ago
      I agree. their panties don't fit well and the elastic disintegrates
    • greene_teeth
      greene_teeth  •  Chattanooga, Tennessee  •  3 months ago
      I did buy some kind of one piece underwear garment at Belk's when all I wanted was a pair of shoes and a coat of some kind because I had been caught out in a hell of a storm without the proper gear, I still have not tried it on because I have no idea how it is supposed to be worn.
    • BelleS
      BelleS  •  Miami, Florida  •  3 months ago
      loss of jobs, income, etc., and we are buying high end 300 buck bras??? Really?? Oh and as a latin woman, VS bras arent the right fit, in my town you pass by a VS store and there are maybe 3 customer buying spritzes. Good Luck with their new venture!!!
    • Karen
      Karen  •  Davenport, Iowa  •  3 months ago
      I'll make my own, thank you. Real silk, antique lace and it's a perfect custom fit!
    • Many Colors
      Many Colors  •  San Diego, California  •  3 months ago
      100% fact!! Cheaply made and outrageously expensive. This store was never a luxury store for a Lingerie. Very, very over price. Models are Beautiful...Even in costumes, Wings etc, but is this a bedroom effect for comfortable wear....or the magic soft side of a Harry Potter show? OH Please?..Made in CHINA polys, and crude fabrics? KINDLY Use the beautiful, Satin and Silks with delicate laces which are the invites to TOUCH in Good Lingerie. Ballet Slippers?
    • solo
      solo  •  3 months ago
      Why do women buy this stuff? Be "sexy" for who? And where are those loud mouthed #$%$eyed feminists when they run the VS commercials and the VS TV programs?!!!! They'll go after a "posing naked chicken" "YES", but "VS", they're quiet as church mice?? Feminists must truly be cowards.
    • Yu-Yo
      Yu-Yo  •  3 months ago
      Mexican lingerie brands like Vicky Form and Ilusion have much better stuff made out of better material for only 20-25% of the cost of VS. VS is overrated.
    • Dorothy
      Dorothy  •  Aberdeen Proving Ground, Maryland  •  3 months ago
      Fredericks! Must love Fredericks!
     Post a comment

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