What would make Gucci's 'Guilty' perfume commercial guiltier?

More passive aggressive moms for starters...
This is an ad for the new Gucci fragrance "Guilty". (Yes that's Evan Rachel Wood having passionate sex yet again with no apparent backstory. No that's not Marilyn Manson but Chris Evans underneath her). I watched this a few times, like a Where's Waldo, in search of the guilty plot-line. I'm still stupified.Here's the best I came up with:

• Her shoes look painful. Maybe she's guilty for hurting her feet.
• She's parked a car on a construction site, and that's going to make some poor guys work a real pain tomorrow morning.
• She stole that necklace from the guy she was just having sex with. But I'm pretty sure he got it at Hot Topic, so it's not like it's irreplaceable.
• And I guess the two of them are guilty of making people think that sex is a series of neck kisses, hair tosses and blind-shaped shadows--and not the sweaty, humiliating, ape-like pleasure pop it really is. But I'm pretty sure all of that is more wrong than guilt.

In fact, I'm getting the sense that someone whose first language isn't English came up with the name of the perfume. Guilt isn't sexy. I've never known it to be. It's the kind of thing that makes you break out in hives, or call your mom and apologize for staining the couch three years ago, or overfeed your cats human-grade tuna. And really, we've already seen the most glorified display of sex-related guilt played out by bigger stars than Evan and Chris. Just witness the shrunken post-coital dope at his guiltiest, his upward pointing eyebrows and hopeful expression that maybe things will be okay despite all the penis putting ins.

That is what sex-induced guilt looks like. I don't even want to know how it smells.