Ever since I joined Pinterest I've used it more as a way of collecting inspiration and keeping it all in one place than an actual shopping list, after all that's what a Pinterest board is for. But there are often times when I wish that I could shop items straight from my pins-especially when there's an outfit I wish I actually owned or a new piece of home décor to spruce up my apartment.
Zappos, the online-shopping website, has pioneered a tool to do just that. PinPointing recommends shoppable items based on pins and boards.
It takes a pin or a board and suggests similar items available on Zappos that you may like to buy based on that pin. And while this tool is meant to be a companion to Pinterest, it could also be used alone.
The PinPointing homepage has a ticker across the top of popular Pinners and boards that it generates suggestions for. At first glance it gives some good suggestions, but when you look a little closer, some suggestions seem a little off.
To get an idea of how successful the service is at suggesting items based on my pins, I searched for myself and immediately noticed some amusing results. While some of my pins (dresses, nail polishes, jewelry, etc.) yielded reasonable suggestions, other things-like recipes-often had funnier results. For instance, a green bean side dish recipe I pinned recommended green sneakers, because it took the word "green" and gave me options based on the Zappos inventory. Hilarious!
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I like the idea of a site that suggests actual items based on pins and boards, but this one has some obvious flaws and will rarely direct you to the exact item in the pin. Of course Zappos' recommendations are limited by what it sells, so maybe if an online shopping site with larger resources, like Amazon, Overstock or even Google creates something similar it will have broader success.
It's not an exact science yet, but it's a pretty interesting and fun site to poke around on, especially if you can't get enough of Pinterest and similar sites like HaveToHave.
Would you use a site like PinPointing for online shopping? (And since we're on the subject, have you checked out our Pinterest page yet?)
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