Zara is About to Make Fast Fashion Even Faster

The Cut
Zara is about to bring those runway looks to your local mall even sooner
Zara is about to bring those runway looks to your local mall even sooner

By Veronique Hyland, The Cut

Zara is a retailer that's not exactly known for dragging its feet: How else would it get Zalenciaga and Zéline out to us on time? Reuters reports that the Spanish fast-fashion giant is instituting a new radio-frequency-based tagging system that will help move things along even faster. For you, the customer, that means that sold-out items (like pieces worn by a celebrity) can be quickly replenished and in-demand sizes will be more readily available. Get ready to be even more addicted.

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