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    How to Avoid a Costly Restaurant Bill

    Gazimal/Getty ImagesGazimal/Getty ImagesExperts reveal the sneaky strategies restaurants use to get you to spend more money.

    This article originally appeared on LearnVest.com.

    Expect the Unexpected
    We've all been there: You head out to dinner with a friend, a ballpark amount in mind that you want to spend. You have a great time, laughing and catching up, and before you know it, the wine is flowing, you've ordered the extra appetizer, that tasty-sounding special, and life is fantastic-until the check arrives, and it is double what you wanted it to be.

    It's not a coincidence.

    Smart restaurant owners know how to boost their profits by using subtle strategies that encourage you to spend more. Here, a restaurant insider and a behavioral psychologist dish about these secrets, so you won't fall for them.

    See More: Money-Saving Secrets From the Pros

    Menu Design

    A menu's layout, language, and other factors can subconsciously shift our ordering patterns. For instance, a study at the Culinary Institute of America found that when menus omit the dollar sign (using 25 instead of $25), patrons are less likely to focus on cost.

    James Sinclair, principal at OnSite Consulting, which specializes in the restaurant industry, says restaurateurs also entice patrons with juicy descriptions. "It could sound tasty by using keywords like succulent, tender, organic …" he explains. Often the prices come after the descriptions to get your mouth watering before you know what it costs. Prices are often also tucked at the end of a description instead of to the right, so patrons can't run their eyes down the list and choose the cheapest item.

    See More: How to Avoid Sneaky Travel Fees

    Price Anchoring
    Price anchoring attempts to shift your perception of reasonable pricing, like when a real estate agent shows you a house that's way out of your price range, followed by a more moderate one that feels like a bargain in comparison. Restaurants do this, too.

    "Most people don't order the prime rib, but it serves to make the $18 entrée look more reasonable," explains Matt Wallaert, lead scientist at Churnless.com and a behavioral psychologist who researches decision-making.

    See More: Cut Your Gas Costs

    Strategic Servers
    Specials are usually offered orally-and it's not just because servers like to practice their memorization skills. Providing tasty descriptions of dishes off the menu means servers can omit prices (and they often do), and restaurants know that people won't want to appear cheap by asking for pricing information. They also know that, statistically speaking, men on a date are more likely to accept a server's offer for expensive wine, dessert, or après dinner drinks.

    See more tips: How to Avoid a Costly Restaurant Bill

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    32 comments

    • 12dreams  •  2 months ago
      If you're fooled by menus that say 25 instead of $25, you should probably eat with your hands to avoid stabbing your ignorant self in the eye with your salad fork.
      • Not Afraid of TRUTH 2 months ago
        Most of the people who are questioning this would not be affected by it b/c they rarely eat at these types of restaurants. If the dining experience is basic nutrition at the best price, then they are not going to be courted (or wooed) by the food description. If anything the descriptionw will just confuse them and piss them off. "why don't you just call it a hamburger" and "what the hell is a truffle".

        Another one not listed is by using whole number prices you are appealing to the customers sense of fair play and in a reverse psychology way, that encourages them to feel safe with just ordering what appeals to them. These are not tricks to fool people, they are simply techniques to shift the focus onto the eating event and personal experience.
    • P  •  2 months ago
      We are spun and manipulated from the cradle to the grave.
      • michael 2 months ago
        Man, that was some truth right there.
    • MichelleJ  •  2 months ago
      Or go to these places called grocery stores and throw a few steaks on the grill while drinking your wine. An entree just the way you like it, the sides you want, and no worries about the service.
      • MichelleJ 2 months ago
        For a fraction of the cost and with no "surprise" prep or ingredients.
      • Meat Hook 2 months ago
        Grill at the grocery store? They may not like that.
      • MichelleJ 2 months ago
        Ha, you never know!
    • poopflinger  •  Portland, Oregon  •  2 months ago
      If this article is an eye opener for you then I want to sell you a bridge in Brooklyn. If you think 25 does not equal $25 or if you think gas for $4.24 and 9/10 is equal to $4.24 then you're *&^#$
      • Not Afraid of TRUTH 2 months ago
        Funny how it is always the ones who think this is crazy that fall for these marketing ploys b/c they are designed to make you think it was your idea. Just ask any women how they work their men...it happens every day and we almost always end up thinking it was/is our idea. Looking at your name, it is my guess you are not female.
    • Jack  •  New York, New York  •  2 months ago
      Go to a fine restaurant on occasion and enjoy yourself... it's far better than going to a fast food joint every day and not much more expensive.
    • Sir  •  2 months ago
      Paul : "Don't tip the server."
      Then don't come back. Tips are lifeblood to servers -
      • John 2 months ago
        If the server doesn't deliver the goods I will not tip and I will not come back either...Let the owner figure it out !
      • jla 2 months ago
        that's the problem, most people have the idea that you have to tip no matter the quality of the service.
    • DarrellK  •  Hemingford, Nebraska  •  2 months ago
      There is no person's name on this article. Do you trust writing with no accountability or think maybe this is like restaurateurs using tricks?
    • David  •  San Antonio, Texas  •  2 months ago
      How did an article about how restaurants make money devolve into comments about how much to tip the wait staff??????
    • Irisheyes  •  Jacksonville, Florida  •  2 months ago
      Tips are for good service. If you don't give me good service (my biggest pet peeve in a restaurant is when I have an empty plate and the server comes to the table and does not clear that plate) then your tip will reflect it. You shouldn't expect a certain dollar amount because you showed up at my table and put a menu in front of me. Now I will say there is a difference between getting bad food from the kitchen and getting bad wait service. Bad food from the kitchen in my opinion should not reflect a bad tip for the server. And yes I was a server for a long time.
    • Frances  •  2 months ago
      Tipped employees are paid only a fraction of the minimum wage. Employers can take credit for the tips to meet their legal obligation to pay at least the minimum wage.
    • rumpilstilskin  •  St James, New York  •  2 months ago
      tipping should be outlawed.. All you are doing is keeping a worker from a fair wage for their labor.... Bosses love this. Let the public pay my workers I pay them next to nothing because that is ok they will make it in tips!!! "A FAIR DAY'S PAY FOR A FAIR DAY'S WORK.
    • Richard M  •  2 months ago
      I'm sorry but if I can not afford to tip the wait staff well, whether I am at a 5 star or Western Sizzler, I just don't go out to eat ... and I do not think well of someone who tips poorly!
    • jc  •  Irvine, California  •  2 months ago
      most people dont order prime rib?
      that is the most one people order.
      i am a chef, and sell lots of it.
    • GaryH  •  Spokane, Washington  •  2 months ago
      Servers across the nation every day are strongly encouraged by management to increase their ticket averages by various suggestive selling techniques and now this boob wants to teach everyone how not to fall for them. My guess is he's never had a restaurant job. Probably looks down his nose at everybody who does.
    • Von  •  2 months ago
      Go out to a nice Restaurant occasionally and don"t sweat the cost & please leave a nice tip.If you can't do the above then you should just stay home.
    • Mr. Ali Gator  •  Atlanta, Georgia  •  2 months ago
      This sounds like the Feds. Fees instead of tax and so forth
    • James  •  Dallas, Texas  •  2 months ago
      Wow, these were really some mind-blowing revelations about how restaurants take advantage of you. Classic Yahoo reporting.
    • little john  •  2 months ago
      Our tipping is for the Service rendered. Just because a server walks by and smiles and say's "Is everything alright?" You are there to serve your customers, Do your job! Don't walk around like your on a runway showing off your T&A!!!
    • Blood of Patriots  •  Washington, District of Columbia  •  2 months ago
      One aspect of tipping to which a legitimate objection can be made by the diner is that the tip is shared, in many establishments, as discussed briefly in this article and by some posters, with restaurant personnel OTHER than the server. I have discussed this with some servers, and the server generally does NOT have a say in how much non-server person X gets. The money is split up by management or according to a formula. To me, this is nonsense. If I, as the diner, have discretion to tip or not- and if so, how much- based upon the quality of service, then the server should have that power likewise, to better reward the busboy who busts his tail, and to penalize the water-server who sits on his butt while the customers dehydrate. If servers are subject to customers' whims, then those who feed at the trough of the servers' tips should be subject to the whims of the servers. In effect, a substantial number of restaurant employees are the employees of the servers. If the servers are paying for employee X through tip reallocation, then the servers should be able to fire employee X. I would like to read postings by servers about this aspect of restaurant work, which I consider to be just two or three tweaks short of an outright scam.
    • charles  •  Colorado Springs, Colorado  •  2 months ago
      tips = to insure prompt service so no service on tip

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