by Beth Shapouri
Mark LebowitzA new study done by P&G Beauty (makers of Secret) and the Monell Chemical Senses Center suggests that not only can people smell the difference between other folks' stress sweat and regular ol' "I'm hot" sweat, but they also perceive the sweat differently if the person is wearing deodorant. They actually see the people as more confident.
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Researchers collected samples from 44 female donors in three categories: exercise sweat, stress sweat, and stress sweat treated with Secret Clinical Strength. Then 120 male and female evaluators sniffed a sample of each type of sweat while watching videos of women performing everyday activities and rated how stressed each woman appeared. All the evaluators rated the ladies with antiperspirant-treated stress sweat as significantly more confident, trustworthy, and competent than the untreated kind.
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Now, again, this study was commissioned by a maker of an antiperspirant, so any of you anti-p-skeptics can take that into consideration here. But it does seem logical--we give off scent signals in all sorts of situations, and suppressing that mechanism via antiperspirant hold those signals back from influencing how other people see us. Interesting, don't you think?
You can read more about the study at eurekalert.org.
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by Beth Shapouri