Every time I surf various news sites or gossip blogs or even Huff Po, it is inevitable that I will see an ad for either Lane Bryant, Igigi or Kiyonna. It's a little creepy, quite honestly, because I seriously doubt that my husband or my size 8 sister or David Duchovny sees those ads. Logistically, I know that the website and ad servers are digging through my browser history or cookies to know that yes, I DO shop for plus-size clothes a lot and yes, I actually buy from those online retailers. But it's still creepy, nonetheless, so I've started tuning them out.
Want to know more about Weetabix's favorite plus-size fashion finds? Check out Elastic Waist's galaxy of gorgeous plus-size clothes!
Likewise, Facebook serves up similar creepiness, but I always figure that it's culling from the same business, or may be triggered off of key words on my profile. For instance, I'm a member of several size-acceptance groups and probably the fact that I'm friends with several size-acceptance bloggers is throwing my demographic all out of whack. I had no idea that the problem was more pervasive than it seemed.
"...Facebook's data miners know much more about us because we tell them a whole lot more. Facebook knows my birthday, my relationship status and which book I'm reading, among other personal tidbits. The site started turning this information into dollar signs last November with the launch of Facebook Ads, which targets users' presumed areas of interest (or psychological soft spots). Basically, the subliminal goal of product advertising is to make you feel inadequate and ashamed, because you're not perfect. Your teeth are yellow. Your armpits stink. You're fat. And hairy."
We also hate it that our video game console is making us feel like less than the gorgeous people we are. Apparently, you don't judge the Wii, the Wii judges you!
Do you pay attention to online advertising, even when it is obnoxious? Would you be offended if Facebook assumed that you had a muffin top? Or do you just employ some handy dandy ad blockers that solve the problem nicely?
More from SELF: Instead of helping people lose weight, businesses are cashing in by making it easier to be fat. The only thing bigger than the products? The profits.
MORE FROM ELASTIC WAIST AND SELF:
- 10 foods you should never skimp on at the grocery store
- Healthy Harvest
- Seven slimming dishes fresh from the farmers' market
- 7 gym bags as cute as you are
- Subscribe to SELF for Just a $1 an issue and get a free pink striped tote!