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    Georgia Childhood Obesity Campaign Draws Criticism

    Children's Healthcare of AtlantaChildren's Healthcare of AtlantaA blunt new television ad campaign targeting childhood obesity is stirring up controversy. Spearheaded by the non-profit organization Strong4Life under the auspices of Children's Healthcare of Atlanta, the stark black and white images feature miserable-looking children, who happen to be paid actors, sharing how they are bullied and ostracized for being fat. The children also discuss being scared because they have been diagnosed with diabetes or hypertension.

    Related link: When families ridicule kids for their weight

    James Zervios, the director of communications for the Obesity Action Coalition (OAC), told Yahoo! Shine that his group challenged Strong4Life about the legitimacy and effectiveness of the ad's message when they first appeared in a print campaign back in the spring of 2011. The OAC believes "that the inappropriate messaging could lead to bullying." One of the statements that the OAC found humiliating for overweight children read, "Big bones didn't make me this way. Big meals did."

    Georgia ranks second in the nation for childhood obesity

    Linda Matzigkeit, senior vice president of Children's Healthcare of Atlanta asserts that the hard-hitting campaign is exactly the wake-up call Georgians require to avert a catastrophic public health crisis. "We needed something that was more arresting and in your face than some of the flowery campaigns out there," Matzigkeit told ABC News. Nearly 1 million, or 40 percent, of kids in Georgia are considered overweight or obese. The campaign also points out that 75 percent of parents aren't aware that there is a problem.

    Rebecca Puhl, Director of Research at the Rudd Center for Food Policy at Yale University agrees that childhood obesity is a grave issue facing America's families, but says, "This campaign has the potential to harm the very individuals it aims to help." She explains that it is possible to be direct and communicate the seriousness of the problem without shaming people. "If Georgia wants to effectively address childhood obesity, much more careful consideration should be given to the kind of public health messages they are sending so children and their families are supported in their efforts to lead healthier lives," Puhl told Yahoo! Shine. Puhl says the ads blame kids and their families, perpetuate negative stereotypes, and offer no useful information. She also points out the number one reason kids are bullied and teased at school is body size.

    Childhood obesity in America

    According to the Centers for Disease Control, childhood obesity has more than tripled in the last 30 years. Their research points out that overweight and obese children are at a much greater risk for cardiovascular problems, diabetes, bone and joint disorders, and other many other serious diseases. Marjorie Nolan, national spokesperson for the Academy of Nutrition and Dietetics sees the Georgia ad controversy as being complicated. "I agree that more needs to be done to raise awareness about childhood obesity," Nolan told Yahoo! Shine. "But these ads lack a message of what should be done to ultimately solve the problem."

    What do you think? Are these ads a necessary wake-up call or do they stigmatize overweight children? Share your views in the comments below.

    Related links:
    Is it ever ok for schools to ban lunches brought from home?
    When parents encourage eating disorders
    Healthy delicious cafeteria food? Revolution food delivers


     
    • GEORGE F  •  2 months ago
      Get rid of the geneticly engineered wheat. Thw problem will go away.
      • george76 2 months ago
        and the genetically modified soybeans (soybean oil in everything!!) and high fructose corn syrup....lets go back to real food please!!! and putting money into parks and bike trails and letting kids have plenty of recess!!!
      • J F 2 months ago
        By George, I think you guys are onto something..
      • Pixal 2 months ago
        Monsanto will strike you down! If it's not genetically engineered then they can't own the patent.
    • Sharon H  •  2 months ago
      Whatever a campaign against obesity, you do NOT fix the problem by shaming those who are already suffering. All you're going to do is make them drive a bullet through their head since obviously, if they really are so bad, they don't deserve to live.
    • freedomlover  •  2 months ago
      i personally think parents of obese children should be brought up on child abuse charges. what they are doing to their children is as bad as giving them addictive drugs. most obese kids are obese because their parents are food junkies or too lazy to teach their kids when they are young. when the kid cries stuff food in its mouth if it gets a little upset ,stuff food in its mouth. the only difference them and a junky is it is legal to force a lifetime of bad health down their throats because you are too lazy to teach them some discipline because you are addicted your selves and don have the discipline to stop your own addiction, and the nation will have to pay more for their problems than if they were addicted to heroin in the long run. you are abunch of dangerous food pushers.wake up if you have fat kids it is probably because are a food junkie and you are passing your addiction on to your kids.get help for their sake
    • Pamela  •  Minnetonka, Minnesota  •  2 months ago
      Thin kids need to eat healthier too!!! They also need to exercise. Focus on healthy eating for everyone!!! There are a lot of thin people who have diabetes etc. too.
    • george76  •  2 months ago
      tired of the hate...thanks michelle ....you have solved nothing with your obesity initiative...like building parks and bike trails and overhauling school menus....you know the stuff the gov't should do...instead you want to focus the hate away from the rich and the politicians and onto fat kids!! way to go!! maybe we should all focus on way ways we can help each other and on education for living better lives instead of shaming ...what did a fat kid ever do to you?? i mean really!!!
    • WADE  •  2 months ago
      HONESTY HURTS DOES IT NOT?
    • MadMax  •  2 months ago
      I believe the Nazi's had the same program - look blond and blue-eyed or begone! OMG people is this what we are becoming! Persecuting and shaming heavy people! Shame on all of you in Atlantia.
      • Poony 2 months ago
        I don't agree with the ad's method, either and have that in common with you. However, I am blue-eyed and blond haired with an ancestry from England and Scandinavia which I am quite proud of. I am tired of people picking on others according to how they look, which you just did.
      • Michelle D 2 months ago
        Poony, you completely and utterly missed the point. The Nazi regime had the Master Race: blond haired and blue eyed. Anything else was inferior to the Nazis. That was what Max was trying to convey, and was not picking on blond folks.
      • Grey Knight 2 months ago
        This isn't about having a master race. It is about having a HEALTHY NATION. Fat people are unhealthy. THeir arteries are clogged with fat, the don get enough exercise, and they are more prone to medical conditions such as heart failure. THis isn't about putting them down, it is about saving their lives.
    • Faceman  •  Randolph, New Jersey  •  2 months ago
      This is the problem with our country... We wonder why there are so many obese children, but when we try to say that it isn't good to be fat, PEOPLE COMPLAIN!!! This country is headed downhill faster and steeper than Kingda-Ka.
      • renee 2 months ago
        Really? Do you really think overweight people do not already know it is not GOOD to be overweight. Of course they know, people like you tell them every day and in every way that they are not good, not worthy, not useful, not pretty, not the perfect epitome of an American. Trying to help someone by shaming them is so ignorant. A shamed person is a sad, depressed and helpless person...all reason humans turn to food for comfort. Something needs to be done but those of you who have never experienced the problem and believe that the reason most people are overweight is because they can't stop stuffing food into their mouths is so completely wrong. You will never understand all the individual factors that go into making an overweight person. Food is focus of their entire lives and not in the way most of you think. They feel guilt for every bite that goes into their mouths even though it is a human necessity and you can't just "give it up" like you can cigarettes, gambling and alcohol. Simply saying " Put down the #$%$ fork, fatty, don't you know being fat is not good." is not going to help someone whose life is already consumed by worry, misery, negativity and low self-worth.
      • Elizabeth Baughman 2 months ago
        ^ If they felt so horrible about being fat they would change it/ not let themselves get fat in the first place
      • Faceman 2 months ago
        Thank you Elizabeth!!! And Renee before you go off on your talking spree (sorry, too late for that!), let me tell you something about myself... I have 4 older siblings, 2 of which I would call obese. When I was about 8 they both decided to lose the weight and they lost a combined 130 pounds, why did they do this you ask? Because they were tired of being called fat by people, they decided to take their life and turn it around and they did. This is what America needs rather than these kids that go cry to their mother and tell them someone called them fat. Now, I am not saying that it is good to go around calling every kid you see fat, but it is good to tell people that they are a little heavy and that they should stop eating!
        So after my siblings lost all that weight, I began to eat a little more than I should have and my siblings told me that I would regret it later. Did I listen to them? No, because wasn't eating like they were to get "that" fat. But slowly I started gaining weight and they kept telling me to stop eating. Now at 15 I weigh 215 pounds and wish that I had listened to those people telling me not to over eat and to put the fork down! BUT instead of turning to food and eating, I decided to lose weight so now it is my goal to get down to 180! So, I feel that I can say that remark because I am fat and I have struggled with this all, but I handled it in a positive way!!!
    • Double U  •  Glendale, California  •  4 months ago
      "The campaign also points out that 75 percent of parents aren't aware that there is a problem." ..That is the main problem..parents.
      • Sarah 4 months ago
        Absolutely right. You rarely see an obese child with healthy parents. Parents have to address their kids' problems because IT WILL NOT GO AWAY. Diet and exercise are key. Get your kids off facebook and xbox.
      • Kyle 4 months ago
        YEP!
      • JaneC 4 months ago
        I was a 4-year-old obese child. I was adopted and my parents and brothers were not obese at all. My mother took me to Children's Hospital in DC and the head of the hospital said it was my metabolism. My mother cut back on my food, changed me to skim milk, we never had dessert anyway. I continued to grow. This was in the days before computers--we didn't even get a TV until I was 7. What do you think my mother should have done and why do you think it would have made a difference? You all live in another world.
    • tomcat  •  Seattle, Washington  •  4 months ago
      Looking back to the '70s (and watching the Walter Matthau version of "The Bad News Bears") we were all skinny little kids back then aside from the token fat kid who used to play catcher. Nowadays, unfortunately, 3 out of 4 kids are the 'catchers'....
      • quixy 4 months ago
        back in those days..it was not risky to allow children to play out and visit a neighbor...people are scared...scared of their neighbors..scared of weirdos driving by in cars..scared of their priests..scared of the boy scout leaders....they are just afraid..I believe THAT is why overweight problems are increasing in our country AND the fact that all the food we eat is FAKE..there is no way to combat fake food unless you have your own acreage and are able to grow your own food and meat...there is no remedy for this problem..not with the world being the way it is...and not with our fake food
      • tomcat 4 months ago
        You're right Quixy and it's sad. I remember as a 13 year old in the late '70s thinking nothing of hitchhiking to a pool or the beach and constantly running around playing in the summers (and after school on weekdays) with all the kids from sun up to far after sundown...It's a shame that for all the advancements in technology and medicines, that children are so unhealthy today compared to yesteryear because of a very cheap reason that comes naturally to kids, exercise.....I hate to say, but I'm glad I have no children. I can't conceive of myself letting a child of mine "get away with" all us kids used to do.
      • Fanny 4 months ago
        It's not that it wasn't risky to allow children out then, or that it's more risky now. I think the fact that news can travel the country/world at a split second now through phones, TV, internet, ect. we are now much more aware that there are bad people in the world because we are exposed to the media and news every day.
    • K S  •  Troutdale, Oregon  •  4 months ago
      The real problem? Kids quit being active...I remember playing for HOURS outside..you know where the sun is..we still ate horribly, but we burned off those calories.
    • angel's striker  •  Tampa, Florida  •  4 months ago
      Parents, learn how to cook a home-made meal as an example for your kids to learn and followkids, don't #$%$ all the time for fast food, nothing's better than a simple meal made from mom and dad
    • Pammzilla  •  Fort Worth, Texas  •  4 months ago
      I like how (in the video above) the people who are opposed to this are thin. Growing up, I was very heavy. I don't ever remember wearing clothes from "the little girls section". When I was in about 4th grade or so, I wore a size 9 in juniors. As a child, I became fat because of my parents. My mother never cooked and we constantly ate out. Sweets and food high in calories were always given. Did I know any better? No, how could I when I was a small child? I was also told by my mother to "Eat all my food because there are starving children." As I got older and realized there was a problem, I tried to do something about it. I was constantly teased and bullied for being fat. Once I became old enough to make my own food choices, it became MY fault for being fat. Speaking out of the point of "I've been there", it is both the parent's fault AND child after a certain point. When you are young, you rely on your parents to make your food choices. But once you reach the age of being able to chose what you want when you want, you should take responsibility. If you're fat and a teenager, that's your fault. I am also a parent now. As a parent, it is my JOB to make the best choices for my son. Do we eat out all the time? No. Does he get sweets anytime he wants? No. He eats healthy and I eat healthy with him to set good examples and good choices. I don't want him to end up being fat. I won't love him any less if he does, but I know first hand what it is like to be bullied and teased EVERYDAY because of it. People should WAKE UP and realize what they do to their kids.
    • EM  •  4 months ago
      Sorry that the truth hurts, but it's still the truth. Life is much easier for children if they aren't overweight, and it's the parents' responsibility to ensure their children aren't overweight.
    • Jay K  •  San Diego, California  •  4 months ago
      I have a couple of friends who have an obese daughter. She is 2 weeks younger than my daughter. They are both three and a half. Their daughter weighs twice as much as my daughter. I always hear them say that she is “stout” or “solid”. They told me the other day that the doctor said that she is obese. They were all insulted that he said it. They then started saying how healthy she eats and that she doesn’t even like sweets. WHAT??? I’ve seen that kid walking around with a whole bag of Doritos just pounding them. I asked her if she was hungry and she said yes. My wife started making sandwiches and cutting up apples for the kids. My buddy walks over to my freezer and pulls out some ice cream and gives it to her while my wife is preparing a healthy lunch for his kid!!! I feel sorry for her. Kid s will eat whatever you let them. My daughters only get treats as a treat. My kids will pound fruits and vegetables like they’re candy. My daughter begs for frozen peas. We eat them right out of the bag. They’re really good frozen. Raw green beans are a favorite also. My daughter won’t eat them cooked but loves them raw. Give it a try with your kids. They love them and they’re cheap!
    • stephanie  •  Denver, Colorado  •  4 months ago
      When I was a kid we played outside everyday, my mom cooked balanced meals, and sweets, soda and fast food were very occasional treats. Today, many kids sit in front of a gaming system, computer or TV, meals are often frozen or pre-packaged processed garbage and sweets, soda and fast food are a daily part of many children's diets. Shame on parents who allow and even encourage this kind of lifestyle. It's a sad truth as to why so many kids are obese and ill from weight-related health issues. I wonder what these childrens' health will be like once they reach adulthood. No wonder it is expected for health careers to explode in the future.
    • The Truth Hurts.  •  Seattle, Washington  •  4 months ago
      That's what's wrong with some Americans, they can't accept the truth about anything. Parents need to wake up and spend time with there kids. Slow down and make healthy dinners and spend quality time every night. Parents PSP,Wii, and Xbox games with fast food and candy isn't a way to spend time with your kids. These are NO substitute for your so called busy life. SLOW down and pay attention to your kids and this might make them feel better about themselves.
    • Mike  •  Orange, California  •  4 months ago
      How about an ad that says "I'm miserable because of YOU. Thanks Mom and Dad..."
    • J  •  4 months ago
      "The ads blame kids and their families"...well, a lot of child obesity seems to be the parents' fault. They don't give their kids the interaction they need, and feed them fast food and frozen junk because it's easier.
    • EvilLolli  •  Livingston, New Jersey  •  4 months ago
      While there are some legitimate medical reasons a person could be obese/overweight, sadly it most often is poor diet, poor food choices, and lack of portion control. Add in a lack of activity and it's a recipe for disaster. And the argument that eating healthier is "too expensive and time consuming" is a load of #$%$ It just takes a little planning and practice to get into a routine. Once you learn to cook some simple, healthy meals, and HOW to shop for healthier foods, it takes the same amount of time to cook a healthy meal, as it does to wait in line for "fast food". As for the ads, I think it's about time. And if it brings to light the bullying that can go on because of it, maybe some good can come of that too. There's too much of life that people are trying to make all soft and fluffy, and not enough of the cold HARD truth it seems.

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