To be fair, the simple act of eating something the Colonel's crew dipped and fried or even a whole bucket of it will not instantaneously turn you obese or cause you to fall to the ground from sudden cardiac arrest. However, I do believe it is quite fair to say that food like the kind sold at the counters and drive-thrus of KFCs across this great land of ever-expanding waistbands does contribute to the health crises we're facing as a country.
For some strange reason, KFC has a new cause-related marketing campaign centered on another health issue -- breast cancer. The same people who have recently made available a sandwich that replaces bread with fried chicken (and to be fair, grilled chicken in lieu of bread is an option) are now bringing you Buckets for the Cure, an opportunity to contribute to finding a cure for breast cancer by buying a big old bucket of their fried chicken.
I will pause here to say that I strongly support both the cause and the organization benefiting from the pink KFC buckets, Susan G. Komen for the Cure. Of course we should be donating our time and funds to breast cancer research and treatments. We absolutely do need increased awareness about how to take good care of our bodies and our breasts and what nonprofits like this one are doing to get us closer to the cure.
But should we really be doing it by buying fast food? If you are one of the people who feels compelled to purchase one of these pink buckets and bring it home for a family dinner and perhaps you (or you and one other person at the table) even enjoy a wing, a breast, and a drumstick, do you know that you will be consuming 580 calories, 30 grams of fat, and 1,440 milligrams of sodium for Original Recipe or 850 calories, 56 grams of fat, and 1,780 milligrams of sodium for Extra Crispy (the grilled chicken rings up at 202 calories and 14 grams of fat but still packs a big sodium punch with 1,030 milligrams for the combo)? Is it worth gutting all that out to contribute 50-cents to a breast cancer cause?
I applaud KFC's intent to make what they say will be "the largest single donation to end breast cancer forever," a goal of $8.5 million. I do think they should be handing over some of their profits to health causes, including this one. However, I really disagree with selling fried chicken to do it. I just don't think we should be sacrificing our nutrition to participate.
Instead of ordering up one of those pink buckets tonight, why not just click over to Susan G. Komen for the Cure and make a donation in your very own name and leave KFC out of it completely?
A small donation, maybe the five bucks you would have spent on a bucket, will outdo the 50-cents KFC would have handed over. Plus, you get the credit for your own write-off and you don't have to take home all that fat, sodium, and calories as a souvenir.
Do you think KFC's breast cancer campaign is lovely pink sign of goodwill? Or are you with me in thinking it's ridiculous for a fast food restaurant to promote that cause through the sale of unhealthy food?
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KFC wants you to help end breast cancer by buying a bucket of obesity- and heart attack-inducing food
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