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    Organic water has arrived. Has the trend gone too far?

    Your water is purified, PVC-free, sustainable, artesian, and infused with antioxidants. But is it organic? Llanllyr Source, a British brand of bottled water, is claiming it is. The brand says the soil above their bottled water source is an organic farm, so by language osmosis the H2O has absorbed the coveted stamp of health.



    For the record, water can't technically be organic because it doesn't contain carbon. But don't expect that to stop marketers. Two other water companies, Totally Organica and Highland Spring are pushing an "organic" agenda by using roundabout terminology, according to Mother Jones.



    The reason? Organic is the new sex. It sells. People are willing to pay a little more for peace of mind that their fruit, dairy and veggies are grown without hormones or pesticides. Even preservative-packed dry goods with a host of other artificial ingredients get a boost from the organic label. Doubtful if Kraft's organic mac and cheese is much different in flavor or wholesomeness from the original product but a few less toxins in powdered cheese isn't a bad thing for consumers or the environment.



    But food isn't the only industry adopting the label. Now you can buy everything from dog food to clothing and beauty products that bare the organic stamp of approval. There's no doubt the organic movement has been a boon for the environment but it's also begun to drive consumers a little crazy. As more industries warn of the dangers of inorganic materials, it's easy to start getting paranoid. Are there toxic chemicals in the couch? Are they coming from the TV? If tinfoil was organic, we'd be thisclose to putting it on our heads.



    Does any of it make a difference? Depends on the product, its user and who you ask over in marketing. Check out some of the most unexpected organic-labeled products on the market and then tell us which ones would make a difference for you.



    Related links:


    5 food you should buy organic


    6 surprising facts about organic food


    4 signs you have organic fatigue


    Can organic footpads really make you feel better?


    10 best natural beauty products






     

    37 comments

    • Jaime B  •  9 months ago
      The nerd in me always wants to pipe up when people are waxing poetic about organic food. All food is organic (contains carbon).
    • NuYawkCityGirl  •  9 months ago
      Someone please explain to me what is 'organic' water? Isn't water supposed to be "organic" nonetheless?
    • Crystallia  •  9 months ago
      "ORGANIC 'ALL' THE THINGS!!!"
    • Kai  •  9 months ago
      SweetViolet, there's a reason why organic food is expensive-- and the more organic food there is out there, and the more it's wanted, the more the price will come down for it.

      Unlike conventional growers that grow GM food, organic growers don't grow food that's pest-resistant and has huge yields, or get subsidies from the government. They have higher costs.
    • josephb  •  10 months ago
      Carrie,

      I hope you don't drink diet sodas, eat blackened foods, hot dogs, cookies, bacon, donuts and french fries, or use a cell phone since there have been claims that each of these are also linked to cancer.
    • Lisa H  •  10 months ago
      Being unemployed and on a budget leaves little money for organic anything at our house. We co-op however, our fruits, veggies, and meats come from local sources. We also shop the farmers market, local produce, local business.
    • Kang  •  10 months ago
      Incorrect use of "bare." You mean "bear," (bɛə) to bring or convey: to bear gifts. That's the correct use for "bear a label."
      You used "bare." They're homophones, but the meaning of "bare a label" doesn't fit your usage.
    • Taylor  •  10 months ago
      I agree with the comments of LOCAL being more important than ORGANIC. Go to a local farmers market for fresh, cheap produce. But I personally believe organic is a necessity for foods we eat the skins of and ALL meat products. Do research, like any food "fad" there will be companys out there trying to scam you. (like this one)

      Some people (like my boyfriend) have sensitive skin problems and psoriasis; and organic clothing actually helps keep their skin calm. You better believe when I have children, I won't be feeding them any hormone injected meat or over processed snack crap. So by all means, bring on the organic "hype". I love having the option in every grocery store I go to now.
    • liliflowers  •  10 months ago
      You have to be smart about it, and do your research. While the clothes and furniture seem a bit over-the-top, I do think people need to be more conscientious about what they eat and what is actually in their food. When you find out what goes in to "non organic" products, you realize you are eating crap. The scariest is the meat and poultry. I will gladly shell out the extra money so that I am not eating residual, microscopic blood particles from a cow's udder in my milk. Do your research, people.
    • Ggonza  •  10 months ago
      There are something I will always buy organic (hardly everything)..one of them is meat...I do not want hormones injected meat..pay now or pay much later with your health and your money later...You don't need to be crazy with it, but you should be aware...
    • Spawn32f  •  10 months ago
      hey georgie you want that hemp shoe to take along on your trips you might never know when you need it lol think about it
    • Cougiex  •  10 months ago
      Yeah... I agree with bringing back "ugly" food. It's a shame how much food gets wasted both before we buy it and after we take it home. The book "Waste" by Tristram Stuart is a real eye-opener. Let's take "visual imperfection" off the list of why food waste happens.

      ...I guess the definition of "organic" being a substance that contains carbon is as lost of a cause as saying that a rainbow is God's sign that He will not send a flood to destroy the whole Earth again...
    • sanitywillprevail  •  10 months ago
      Organic has it's pros and cons. So does NON-organic. I'd like to promote the LOCAL bandwagon. Local means less costs involved on the production/distribution end, so less costs on my pocketbook. I'm fortunate enough to live on an agricultural region, so local is readily available. (And as wonderful as buying/preserving "in-season" sounds, unless you have the storage space, it is a no-go. Some things can be more costly to store than to purchase out-of-season.)
    • Karen S  •  10 months ago
      The comments about the definition of organic meaning containing carbon are irrelevant, and frankly indicate that the person getting those talking points has been listening to too much talk radio.

      I do agree that organic water is probably nonsense.

      The requirements that a product have to meet to be labeled 'organic' -- while they don't go far enough -- are important not only because what we put into and onto our bodies matters, but because organic farming is far and away better from an environmental standpoint.
    • SweetViolet  •  10 months ago
      I think it went WAY too far a WAY long time ago.

      The cost of organic ANYTHING is ridiculously high and there are no guarantees that the products are what they are purported to be.

      Rather than increase the cost of the food supply by continually adding "organic" crap to the shelves, how about we DECREASE it by doing away with laws and regulations that demand uniformity of size and shape of produce in the store? I used to get huge grocery bags of Asian pears for free from a grower friend, pears he could not sell because they were misshapen or too big or off colour or in some other way did not conform to "uniformity" regs. When you realize that the stuff that you see in the store is priced so that the farmer does not take a financial loss on the "ugly" fruits/vegs that he cannot sell due to those regs, you can quickly see why you are paying so much at the store for this stuff.

      Screw organic...bring back "ugly" food and bring down the prices!!
    • Rachel  •  9 months ago
      When I can barely feed my self with conventional food, I am not willing to shell out more for organic. I try to go to a farmer's market when I can, but even that can be way more expensive than shopping at my local Aldi. Not to mention the gas I spend driving into Madison from where I live to go to the farmer's market (the only local market near me on Saturdays) I buy seasonally as best I can, (berries are too expensive in winter anyways and they taste terrible), but in the winter precisely NOTHING grows "naturally" in Wisconsin.

      Going all organic works really well IF:
      1. You're middle to upper middle class.
      2. You live in a warmer climate where the growing season is more than 4 months.
      3. You live in or near an urban area with a great farmers market OR
      4. You live in a house with land and have both the space, time, and green thumb to do your own gardening.

      The rest of us do what we can.
    • Cranberry Lips  •  10 months ago
      This is almost as ridiculous as gluten-free shampoo.
    • ibeeflower  •  10 months ago
      "People are willing to pay a little more for peace of mind that their fruit, dairy and veggies are grown without hormones or pesticides"

      Research shows otherwise...people are not willing to spend more for an organic label when there are no jobs, no job security, no money.
    • unknown  •  10 months ago
      I believe what they are actually bottling is RAW water.
    • zodiac  •  10 months ago
      To each his/her own,stop making a big deal out of it. I try to buy only organic or locally grown produce and meats.

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