File this under: yuck.
This week in Japan, Pepsico will roll out "Pepsi Special," a new soda that claims to block fat absorption thanks to its extra fiber content. The kicker? This special, extra fiber comes courtesy of, dextrin, a wheat starch extract that is also used in children's glue.
That's right, glue. The rationale for using this ingredient? Pepsi says that since dextrin is shown to lower cholesterol and block fat absorption in rats, it will do the same in humans. Oh, well, that makes perfect sense.
What's truly ironic about the product launch is that this "fat-blocking" soda still contains the same amount of fattening high fructose corn syrup as a regular Pepsi: 250 calories and 69 grams carbohydrates in a 20-ounce bottle. It's not even a diet beverage. Something does not compute.
How stupid does Pepsi think we are? True, everyone is always looking for a diet shortcut -- some miracle drink or snack that will stop cravings, taste great, and magically slim us down. But this seems to be a new level of absurd. Thankfully, I just don't see the FDA approving this for U.S. distribution, so we can just stick to fruits, veggies, and whole grains to get the "fat-blocking" fiber without the fizz.