I've taken great interest in the companies that encourage their employees to be healthier by having on-campus fitness rooms, offering reimbursements for gym memberships, holding smoking cessation classes, and rallying around organizations to raise funds and awareness for causes like breast cancer and eco-consciousness.
But when I read Jezebel's take on a new incentive program at Whole Foods that offers higher employee discounts to associates with lower BMIs, it just didn't have the same fuzzy feeling as having a lunchtime walking club or serving organic local foods in the caf.
In a letter by Whole Foods CEO John Mackey to team members that is posted on Jezebel, Mackey admits that judging BMI -- along with the other measurements of cholesterol, blood pressure, and whether the employee smokes -- is not the best gauge of a person's health. He writes, "We understand these aren't the perfect bio-markers to measure overall health, but they do have the virtues of still being relatively good, easy to measure and not to expensive to monitor."
Whole Foods' new program gives employees with a BMI of 30 or higher to retain their discount of 20% but offers incrementally higher discounts up to 30% for employees with lower BMI measurements. Employees don't have to be screened and participation in the program is voluntary. However, the CEO emphasizes over and over that this program was initiated in an effort to cut health care spending by the company. He says that Whole Foods spent $150 million on health care in 2009.
According to the Whole Foods website, full-time employees are eligible for no-cost medical care after 800 hours of service (which is approximately five months). I applaud this and during the current economic state in this country, I am sure we all appreciate the value of having access to insurance and especially funded medical benefits.
However, I agree with Anna North, the Jezebel author who sums up the ridiculousness of the program that by writing, "Because if public health research has taught us anything, it's that reducing people's buying power totally makes them healthier. Stay classy, Whole Foods."
While the financials are clearly being placed above all here, it seems like it would be far more equitable, ethical, empowering, and...well, healthy...to have offer incentives for meeting individualized goals based on more than weight, height, cholesterol, blood pressure, and nicotine use. Research indicates that companies with employees who are fit and healthy do have a better bottom line, but a lower BMI does not always mean a more fit or healthier worker.
How about empowering team members to work with specialists, factoring in any disabilities, medical conditions, mental health issues, dietary constraints, past and preexisting health challenges, chronic illnesses, and other issues that not only impact how thin a person is, but more importantly, impact their overall well-being?
I'd be more impressed with a 6 a.m. boot camp class than this current program at Whole Foods.
What do you think? Is Whole Foods on the money in trying to save cash by encouraging employees to have lower BMIs to earn higher discounts? Or are they way off the mark?
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Should your employer offer incentives for losing weight? Whole Foods does
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