I'm just gonna say it: I despise the word "vajayjay." I also hate those old-fashioned terms used to describe a woman's menstrual cycle -- you know, "that time of the month" and "Aunt Flow." And I've seen one too many cutesy commercials about my "lady parts." I know what I've got. You can give it to me straight, please.
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Carefree is banking on other women feeling the same way I do. In their latest panty liner commercial, a woman says, "Even that bit of discharge in between our periods is our body working to keep the vagina healthy."
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In response to the outrage, Carefree said, "We have found that many women are bothered by discharge yet do not know a lot about it, or how to manage it. We have decided to take a bold approach in this campaign with the aim to tackle a subject which has always been taboo."
While the company fields a slew of (ridiculous) complaints, I'd like to take the opportunity to say thank you, Carefree. Women have periods, discharge, and yes, vaginas. I, for one, am excited that there's finally a commercial for feminine hygiene products that doesn't show women in white bikinis spouting stupid euphemisms. What do you think? Would you love to see more companies follow Carefree's lead, and see words like "vajayjay" die?