Instyle Magazine featured Brayola.com in their June issue, describing it as "a social network for your breasts." According to the magazine, "the website uses crowd sourcing to match members with the bras." It's quite an interesting concept that brings women together as they discover their next favorite bra based on their own size, style, taste and occasion.
Orit Hashay, the founder of Brayola recognized the predicament of women in quest of the perfect bra. "Every woman has a different shape, size, style and taste- and to get that perfect bra you need to get all these things just right... And if that wasn't enough to have to deal with, different brands use different sizes!" Orit took this as a challenge and conceptualized Brayola that made bra shopping fun, simple and easy for women across the globe.
Making Brayola work for you
With time, bra shopping has become tedious and irresolute. With numerous brands and styles in the market, perhaps we are missing "the one" meant for us. Although expert bra-fitting is recommended, how many women have actually got it done? While we all have friends, family and colleagues, how many among us have sat and discussed bras, or rummaged their closets to find the styles they wear?
Brayola is an interesting medium to channel your needs and curiosities and get your "personal shop, where everything you see fits you." The shop features more than 300 different brands - both upscale and budgeted. Hence, whether you are a size A or an E and beyond, you're sure to find someone and something that meets your style and preference.
Visit the website and upload the kind of bra you generally wear. Categorize your bras into everyday, sexy, sports and even into bad bras. Add as many bras as you can, thus making it easier to find a match. Once signed in, you can use a secret name to save your drawer.
Brayola checks your list with other members with the same bras and size as you. It further uses an algorithm to make expert shopping recommendations and suggestions. To make it easier for you, the site connects you to various e-commerce sites, allowing you to make a purchase.
The online experience is private and intimate and allows you to see other women's drawers, without being reprimanded and hurting their privacy. You can see the styles they wear, get inspired and perhaps find your "next favorite bra."
Sources:Instyle Magazine: 2012 Best Bras Brayola.com
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