Do You Think It's True That Men Love B*tches?

I've never read the book Why Men Love Bitches, but the title is pretty arresting, and having perused The Rules, He's Just Not That Into You, et al, I think I can probably construct the argument without it.

Basically, unless you're a challenge and make him work a little to show you he's worthy of your attention, you're a doormat, and a lot of men will take advantage of that. For example, you're not supposed to call the guy you like a lot (particularly at the beginning when you're just getting to know each other), you're not supposed to drop plans you had because he invited you out (duh!), and it's important you have your own life.

A lot of these dating advice books for women seem like common sense to me. Whether they call a woman a "rules girl" or a "b---- ," it seems that those words stand for "not a doormat." Do you think it's true that men love bitches or women who don't make things too easy for them? Or do you think if things are right between two people they don't need these rules of conduct?


Related content:
Women Can Be More Choosy With Dates than Men
Finding Your Perfect Match: 6 Niche Dating Sites
Average Relationships Stress Men Out