In the wake of recent scandals from Tiger Woods, Brett Favre, and about a zillion others, it's becoming increasingly difficult to stop associating athletes with infidelity. But a new organization, started by a couple of NFL wives, is out to change that perception.
Tia Robbins, wife of NFL defensive tackle Fred Robbins, founded the company Off the Market, whose mission is to, well, keep athletes faithful.
The ladies seek to "enrich the lives of couples by offering a unique environment, exclusive services, and access to valuable resources for the ultimate benefit and honoring of the relationship between woman and man."
A recent story posted by CNBC's Darrel Rovell quoted Robbins: "This is a company's chance to reach a high-profile demographic in an intimate setting." Robbins also admits that it's getting harder and harder to fight the public perception that all athletes cheat. "I get it all the time," said Robbins. "Everyone's situation is different and there are a lot of athletes that are fully committed and have great relationships."
The group holds invitation-only events for couples who are currently off the dating market and who are dedicated to staying that way.
While we don't see anything wrong with promoting couples events that are committed to sustaining "a positive, healthy, sexy, rewarding, fun, and exciting relationship with their mate," it does seem a little sad that it has come to this. Do we really need a company devoted to keeping athletes faithful? If Tiger and Elin got the invite to these "unique environments" would they have inspired Tiger to cut-back on his trillion mistresses? Would the "exclusive services" have made Brett think twice about texting peni' pictures? I guess it is better than the alternative of promoting affairs like ashleymadison.com does, but I am still all for: go to work, do your job, come home, eat a sandwich with some friends, and oh, don't cheat on your wife.More on Yahoo! Sports