In 1983 a perfume ad with a catchy jingle changed the face of America's House Wives. The jingle went something like this;
"I can put the wash on the line, feed the kids, get dressed, pass out the kisses and get to work by five (minutes) to nine…cause I'm a woman, Enjolie.
I can bring home the bacon, fry it up in a pan, and never, never, never let you forget you're a man, cause I'm a woman…Enjolie"
The commercial shows a confident, energetic, successful blonde hair, blue eyed woman who can do it all. She can make the money, buy the groceries, take care of the kids, do the laundry, sex her man down and still make it to work five minutes early! ....Who is this b---- ?.... and where are the ad executives who gave the thumbs up to air this bullcrap? I would love to have first stab at slapping all of them in the face. Am I wrong to assume they were likely all men, or card carrying members of the feminist movement? Enjolie is described as the 8hour fragrance for the 24hour woman. What woman aspires to be a 24 hour woman? More importantly the ad is missing the presence of a man implying he's only needed for sex.
Today some of you may wonder why it is when your man comes home from work, work is over and he gets to pop a beer and relax or watch the game but for you, second shift has just begun. While your man is reclining his Easy chair and exhaling, you get to be the 24 hour woman. By the time you finish cooking, cleaning, bathing the kids then putting them to bed (oh, did you check the homework too?), Big Daddy is under the covers with a big greasy smile on his face. Yeah, it's time to remind him he is a man. To all the perceived "real women" who were convinced we would be doing a great thing by elevating our title from Woman to Super Woman, I feel your pain, because I'm a victim too. I bought into the whole "I can do it all" movement and guess what? I get to do it all! .....Sometimes we do get what we ask for and it's ok to slap yourself when you know you fell for the Okie Doke. To all my Ladies, Ya Gyrl is giving you permission to kick your feet up, pour a glass of wine and say, "to hell with it"!
Click this link to watch the commercial which defines us today.
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