DiGiorno Pizza schools everyone with their “The Sound of Music Live” tweets
You may have read some terrific tweets during Thursday night's broadcast of "The Sound of Music Live!" The NBC special offered more than enough material to work with (though, in all fairness, it was a lot of fun -- and considering Carrie Underwood isn't an actress, it could've been worse), and TV events like "The Sound of Music Live!," "Sharknado," and last year's "Liz & Dick" are Twitter fodder in the best possible way.
But nobody -- nobody -- had anything on DiGiorno. Yes, the pizza brand.
DiGiorno had already amused quite a few people over American Thanksgiving with a few self-pitying (but still hilarious tweets):
Happy Thanksgiving! The one day that no one thinks about pizza and I just sit in a room and cry my eyes out nbd
— DiGiorno Pizza (@DiGiornoPizza) November 27, 2013
But the brand really outdid itself with "The Sound of Music Live!" DiGiorno opted to live-tweet the TV special in the only way they could: with many references to pizza. (Surprising especially since Captain Von Trapp does not seem like the type of guy to choose store-bought pizza over delivery.) It began with true emotion:
#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Then continued with some improv:
Dough, Ray, Me = Pizza party with me and a guy named Ray. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Only to delve to some keen observation:
Rolph was a delivery guy. Totally makes sense. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
YO ROLPH, I HAVEN'T SEEN AN OUTFIT THAT UGLY SINCE NEVER #ShortAndTie #DiGiorNOYOUDIDNT #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
I guess it's spelled Rolfe. Whatever. The guy dresses like a knucklehead if you ask me. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Eventually, DiGiorno began dishing out advice:
hey guys, next time you're scared of a storm make a few pizzas instead of waking up the whole house yodeling #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
And uncovered the truth:
I don't think those mountains are real you guys #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Pizza will also cause you to break out into song at mealtimes. #TheMoreYouKnow #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
It crowd-sourced:
RT if you love curtain clothes #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
And somehow tapped into our wildest dreams:
THE KITCHEN IS ALIVE, WITH THE SMELL OF FRESH-BAKED PIZZA #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
You hear that gang? That's the sound of Captain Von Trapp's heart thawing. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
SO LONG, FAREWELL, THE PIZZA'S GONE NO REASON TO BE HERE ANYMORE #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Then came the jokes:
"Pizza" is my favorite "habit" #wordplay #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
And self-promotion:
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Only for DiGiorno to be outed as a philosopher:
MARIA IS THE CRUST HOLDING IT ALL TOGETHER, WHY CAN'T YOU SEE THAT MAX #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
And a serving (eh? eh?) of honesty:
Are there any other rooms in this house they hang out in? #WasteOfSomeSeriousSquareFootage #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
YOU GOTTA LOVE THE PIZZA THAT'S ALREADY IN YOUR HOUSE, RIGHT CAPTAIN? #CloserToYourHeart #MmHmm #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
https://twitter.com/DiGiornoPizza/status/408797155734740992
HOW DO YOU SOLVE A PROBLEM LIKE MARIA? GIVE HER PIZZA FOR GOODNESS SAKES #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Liesel is a pretty name for a girl. Pizzal is a prettier name for a girl. #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
LOVE ISN'T LOVE UNTIL YOU BAKE IT A PIZZA #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
But ultimately, DiGiorno proved itself to understand the teen demographic:
YOU ARE 16, GOING ON 17 AND I'M ASSUMING YOU'D LIKE PIZZA FOR YOUR BIRTHDAY DINNERRRRRRR #BuyDiGiorno #TheSoundOfMusicLive — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
And the good work it did:
THANK YOU VERY MUCH, GOODNIGHT AND GOOD PIZZA TO YOU ALL!!! #AndWeOut #BuyDiGiorno #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Buzzfeed attempted to reach out to the genius in charge of DiGiorno's Twitter account, but the person in question shunned the spotlight:
“I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible,” the tweeter told them.
Climb ev'ry mountain, DiGiorno! The hills are truly alive, with the sound of pizza.