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    Back to School for the Super Rich. Are Gucci Backpacks and Lanvin Furs for Kids or Parents?

    By | Parenting – Mon, Aug 13, 2012 3:06 PM EDT

    Photo by: D&G Junior Fall 2013 Collection
    The model poses by a marble fireplace, dressed in a matching blazer and skirt, and rifles through her $500 animal print bag for crayons. This is how Dolce and... more 
    Photo by: D&G Junior Fall 2013 Collection
    The model poses by a marble fireplace, dressed in a matching blazer and skirt, and rifles through her $500 animal print bag for crayons. This is how Dolce and Gabbana does back-to-school. Alongside luxury brands like Marni, Gucci, Oscar De La Renta and Lanvin, D&G has turned ladies-who-lunch looks into cafeteria couture. And it doesn't come cheap. less 
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    Mon, Aug 13, 2012 3:08 PM EDT
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    Despite the fact that most moms can't afford an 'it' bag of their own, a small sector of high-income earning families from around the world are fueling a luxury back-to-school boom for kids. From a $115 Lanvin pencil case to a pair of $265 Gucci high-tops and even a thousand dollar silk Dior party dress, parents with money to burn are schooling kids on high-fashion before they hit the books. The average parent, by comparison, will spend an estimated $700 on back-to-school shopping this year. That's about the cost of one backpack, courtesy of Gucci.