Modest and preppy Bratz dolls. Pants that cover anything sold separately. You remember Bratz dolls-those bubble-headed, stick-bodied, pillow-lipped toy wonders that found themselves in a catfight with Barbie two years ago, when a jury ruled that MGA Entertainment had essentially stolen their concept from Mattel? Well, they're back. And according to the Los Angeles Times, they are "more modest and understated" with MGA's Chief Executive Isaac Larian going so far as to say they are "more preppy than sexy."
Hmm. Really? Preppy? That's so funny because when I think of preppy, I think of chinos, polo shirts, cable knit sweaters and loafers, not fur vests, berets, and poufy skirts that end just millimeters shy of tiny plastic crotches. But then what do I know? Maybe these ladies are truly "modest and understated" in a way that women like me-who can only see their outsized breasts, Jolie lips and smoky eye makeup-just can't appreciate. Maybe I'm reading way too much into the newest batch of Bratz, which include "Party" dolls that come with both day wear and party wear, play spas and club lounges, and a pair of twins, Roxxi and Phoebe. Maybe the fact that I'm surprised not to see a Hugh Heffner doll in the mix is really just about me and my darned assumptions.
I don't know--what do you think? Do these Bratz dolls look cleaned up to you? Will you be buying them for your daughter?