Switzerland is already known for its premium chocolates, coffee, and bank accounts. But with the introduction of the BabyNes in the neutral zone, moms all over the bi-lingual country will be able to have a side of formula for the babies when they order up their lattes.
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Nestle has introduced their single-serve formula pods and high-tech machine that mixes up a bottle for baby, at the correct temperature and volume, in one minute. Similar to the Nescafe pods -- in fact, exactly like the pods -- this machine is described as a "comprehensive nutrition system for babies."
See it in action in this BabyNes video.
I can already hear the arguments against a fast, easy, and let's face it -- sexy -- machine that delivers formula. In fact, Baby Milk Action has already spoken out against the machine, and Nestle for its past actions as well. Marketing formula to new momsis always a hot button issue, but thinking back to the early days with my babies, I can see how the BabyNes would seriously come in handy.
As a mom who had a baby in the NICU, nursing got off to an incredibly rough start. After four months of pumping, doctors, nurses, and a particularly obnoxious La Leche League leader, I had to stop trying to breastfeed. Nothing was happening, and I felt like hell. Breastfeeding was something I just assumed I would do, and (wrongly assumed) it would come naturally. It didn't, and it sucked. Having to go all formula was a big drag. Both in the guilt I felt when pulling out a bottle in public, and in the preparation which was so much more annoying than popping out a boob.
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I don't think the BabyNes would have alleviated the emotional strain of my attempt at nursing my baby, but having a super easy way to prep baby food, plus feeling kind of high-tech about the whole thing, might have made my breakdowns about bottle washing happen much less often.
On the flip side, seeing an ad for a BabyNes would not have made me want to stop nursing, like I'm sure some people would argue. Breastfeeding is a very personal, and emotional event. Flashy gear won't sway a mom one way or the other when it comes to considering what goes into her precious baby. If it does, there are bigger things to worry about in that mom/baby relationship than how the little one is getting her nutrition.
What do you think about the BabyNes?
Image via Nestle
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