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    Should chocolate milk be offered in schools?

    Getty ImagesGetty ImagesParents have applauded efforts to get sugary juices, sodas, and desserts out of school cafeterias and to provide more healthy choices for kids in the middle of the school day. So as the milk industry, after a good run with its "Got Milk?" campaign, is ready to launch another campaign--this time for chocolate milk--many parents and school nutritionists are not pleased.

    Starting Monday, the "Raise your hand for chocolate milk" campaign begins via an ad in USA Today with chocolatey brown colors and pointing to a web site that asks people to sign a petition in support of chocolate milk. The gist: Yes, chocolate milk has added sugar, but that added sugar is a good thing when it gets kids to drink nutrient-rich milk instead of nutrient-less sugary drinks.

    The milk industry clearly doesn't want chocolate milk to go the way of the soda can in schools. Sure, a serving of chocolate milk has 60 more calories, but kids love it, so they'll drink more milk if it's an option instead of other sugary drinks, the campaign contends. The National Dairy Council and the Milk Processor Education Program are spending between $500,000 to $1 million to get the message across.

    But no amount of money will convince people like Marlene Schwartz, deputy director of the Rudd Center for Food Policy and Obesity at Yale University, that chocolate milk needs to be in schools. She told the AP that kids get needed calcium elsewhere and do not need yet another source of sugar additives that contribute to obesity. Ann Cooper, director of nutrition services at the Boulder Valley School District in Colorado, notes in the same story that kids "happily drink white milk" when it's the only milk available at school. The "renegade lunch lady," as she calls herself, also said that the extra 40 to 60 calories on top of the 110 calories in a typical 8-ounce serving of white milk "could add up to 5 pounds of weight gain over the 180-day school year." Her district does not offer chocolate milk.

    Is there room for compromise? One Illinois school district has decided to have "Flavored-milk Fridays" to offer strawberry and chocolate milk one day a week to see if kids drink more milk when they are offered. And, on The Huffington Post, Hemi Weingarten challenges the National Dairy Council to support making chocolate milk with one teaspoon of sugar per serving instead of 3 teaspoons of sugar if they really want chocolate milk to be a good way to deliver calcium and nutrients to kids without contributing to the nation's obesity problem.

    So, would you raise your hands to keep chocolate milk in the schools, or would you like to see it off the menu for good?


     

    627 comments

    • Boomom  •  1 year 8 months ago
      People get so stressed out about added sugar. Most of the time, it really is a concern, but there is really so little added to chocolate milk that the health benefits really outweigh the disadvantage. When our school district stopped serving chocolate milk, milk consumption went down about 60%. So many people don't realize that glucose (yes, sugar) is what our brains use for fuel. We need to get our kids more active instead of nit-picking every bite of food that goes into their mouths. 60 extra calories? 10 minutes of physical activity and it's gone!
    • Mom1  •  1 year 8 months ago
      No way! Flavored milk be gone. It's not like when you all were kids, kids are lazy and inactive. Recess is virtually non-existant. Only healthy choices should be offered to kids.
    • Hattrix  •  1 year 9 months ago
      It is funny...a look at the schools website will show that they serve Mac and Cheese, Pizza, Beef BBQ sandwiches, burritos, Biscuits, Nachos and Corned Beef...hmmm, let's see...do they serve butter with that biscuit? Is that low fat mac and cheese? How many calories extra is that buttered biscuit? How many extra calories and carbs are in the pastas and biscuits and cheese? A kid could eat 5 pieces of gum and get 60 calories and more sugar. Sometimes, I think people do a lot of grandstanding to make themselves look good.
    • Hattrix  •  1 year 9 months ago
      Supermom, funny, people have been drinking cow milk and goat milk for hundreds of years and been just fine..but somehow you have hit on the idea that it is harmful after all this time? You are high. Also, there are hormones in mother's milk. There are hormone's in all milk. There are hormone's in all animal products. Animal's produce hormone's.

      As for your son coming off the field and not wanting milk, what does he run off and drink? Gatorade? Powerade? Those are so much healthier than milk that is for sure. I can't wait for you to be 50 and have osteoporosis and wonder why. It will be funny when your doctor tells you it was a lack of dairy calcium in your diet that contributed to it. Have fun breaking your hip every time you fall because you didn't get enough calcium. Oh wait, you can get calcium from a supplement right? So, it is OK to eat ground Oyster shells from animals that have been living on the bottom of the ocean eating fish feces that has been chemically altered and bleached but not drink milk which has been utilized for thousands of years? Good thinking. It is nice that the insane asylum lets you use the computer once in awhile.
    • notypo  •  2 years 6 months ago
      MOOVVEE ON! Chocolate milk is the bomb! Of course they should offer it. Kids still get the calcium they need from it and there is low fat so whats the problem?
    • Joy P  •  2 years 6 months ago
      I can't believe how much the lunch menu has changed between when I went to school and now. I don't remember if I had a choice between white milk and chocolate milk. I think we drank white milk most days, and then maybe once or twice a month we were given the option of white milk or chocolate milk. I thought it was great because it kept chocolate milk as a treat, the way it should be.
    • Stephanie J  •  2 years 6 months ago
      People have nothing better to do then complain about stupid things. I say to keep chocolate milk in schools.
    • Yukers  •  2 years 6 months ago
      Juices? All we had was regular Milk and on occasions, sometimes chocolate milk! A friend of mine, who teaches 2nd grade, was telling me that the food they serve at her school is all processed foods that come prepackaged! We had lunch ladies who made our food everyday!.....who cares about the chocolate milk, what about the food?
    • Katie  •  2 years 6 months ago
      seriously, its 60 calories! kids dont get fat from chocolate milk. they get fat from lack of exersise and overeating unhealthy foods. As long as kids dont stuff themselves with the wrong things, a chocolate milk wont hurt them.
    • lmf  •  2 years 6 months ago
      Schools should offer 100% fruit juice..most kids love Apple Juice. My son drinks skim (fat free) milk all the time. I'm still surprised that 2% milk is offered in schools. If chocolate milk is an option, at least offer it fat free. They, as most of us do, will adapt the taste!
    • Michelle  •  2 years 6 months ago
      I don't eat the Cafiteria food anymore (it's gross, trust me) but when I did in middle and elementary school and I drank chocolate milk often. I read the label on the back of the carton and the kind the schools get has nasty things in it like high fructose corn syrup and waaaay too much sugar. I think schools can still serve chocolate milk but they need to cut back on the sugar and use better ingridients than HFCS. I personally like my chocolate soy milk (tastes good and has healthier ingredients) and I think chocolate milk could be healthy if you use the right ingredients.
    • Jane  •  2 years 6 months ago
      They should ban chocolate milk because the one they provide is fattening and full of sugar. I myself drank chocolate milk everyday at school since elementary to middle school tipping at almost 200 pounds (190 something) once i switched to water i lost 30 pounds by the time i started high school. Not kidding
    • RachelM  •  2 years 6 months ago
      I can't believe everyone is so worked up about chocolate milk!! Dont take everything away and leave them only with stuff that(more than likley)they hate and wont eat or drink! My little girl is a year and a half and she loves Yohoo's! It has less sugar and more vitimins than chocolate milk! Maybe the schools could consider offering Yohoo's instead.
      And of course they need to add more P.E. classes! What is wrong with this country? How can they cut back on physical activity in school and then wonder: WHY are the children getting fat?

      PHYSICAL ACTIVITY AND A LITTLE SELF CONTROL PEOPLE!! THIS IS WHAT OUR CHILDREN NEED!! We don't need big brohter telling us how to raise our kids!
    • obscurist  •  2 years 6 months ago
      Does it really matter when the milk offered is from cows treated with antibiotics and growth hormones? IMHO, no. The best option is to pack your kids lunch with healthy, organic choices, and support/start a committee to improve the overall quality of food in your local schools.
    • nick  •  2 years 6 months ago
      becides most flavored milk isnt more the 2% anyway, its water, leave it in the schools
    • Mandy  •  2 years 6 months ago
      I think a bigger problem is that everything on a school lunch tray is either breaded, fried, or a starch. My daughters school serves Mac-n-cheese as an entree, with a dinner roll and corn on the side. Then it's rounded out with a fruit-pop and milk. Or the fact that at least 2 days a week they serve pizza and hotdogs. You would think that a taco salad would be good, but it's served in a big fried taco shell. Or the chicken sandwich is breaded and comes with a pack of mayo. and fries. Maybe the problem isn't the milk it's the junk food they serve.
    • Gothic Tallon  •  2 years 6 months ago
      There seems to be a bigger issue at stake here that no one is looking at, and that is the issue of basic freedom. No one has the right to tell me what I can and can not eat, or what I can or can not allow my children to eat. Doing this amounts to the government and these organizations telling me what I can and can not think! If there is a problem with childhood obesity, then the problem is with the parents not teaching their children proper habits. I have three grade school age kids, and all three are active, fit, healthy, and on the honor roll. My wife and I have taught them to moderate their sweets and eat their veggies, and we trust them. If my kids want a soda or glass of chocolate milk with their lunch, then by god they can have it, and no one has the right to make that decision for me! What’s next, preferred religions? Preferred political party affiliations? Are the schools and these "parents groups" going to start deciding for me weather I teach my children to be creationists or evolutionists? I am an active, involved parent and I will not cede my parental rights to raising my children to anyone, and yes, that includes my right to teach them good eating habits! If parents would step up and be parents instead of asking the schools to raise their children we would not have the problems we have today. I am just appalled that so many "adults” want to let society make their choices for them. If I want to take my kids out to a burger joint once a week then that’s my right, and who do you people who want to make that choice for me think you are! I decide what my kids eat, and through my involvement as a parent, I decide what my kids want to eat! Take Halloween for example. My wife and I make all their outfits every year for them, exactly how they want them, and I take the time off work to trick or treat with them. They each came home with a giant bag of candy, and with no prompting from us, only eat 3 pieces a day. That’s called parenting. We taught our kids to make the right choice, and by god I will fight for their freedom to have that choice! Step up America, and start being good parents, not lazy SOB's who want school and government to raise your kids for you!
    • Ce-elle  •  2 years 6 months ago
      Chocolate milk never hurt anyone. Please find something else to beach and moan about. Goodness gracious!
    • Andy  •  2 years 6 months ago
      Why don't people just tend there own kids and leave everyone else ALONE if you dont want your kids drinking the stuff DON'T GIVE IT TO THEM BUT LEAVE THE REST OF US ALONE.
    • David D  •  2 years 6 months ago
      Get rid of milk! All it does is cause osteoporosis and leaches calcium from your bones. Eat green leafy vegetables for your calcium.

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